If you fail to plan, you plan to fail. Your marketing and online branding plan are no exception. It takes much more than talent, a great product, or service to be successful, have an impact, and earn more money. You have to have a strategy in place for how you will get the attention of your target audience, and get your brand in front of the right people in order to generate revenue, and create more opportunities for yourself.
Here Are 5 Key Questions To Answer Within Your Social Media Strategy:
1. What are you trying to accomplish?
Do you want to get more customers for the product or service that you offer? Do you want to increase your brand awareness, get more e-mail subscribers, or readers on your blog? Do you want to get sponsors or funding for your dance company? Do you want to get hired for a performance gig with a particular dance company or show? Start with what your goals are, and what you want to accomplish, and go from there.
2. Who is your target market?
Who are your customers? Who are you aiming to serve or connect with? Describe who they are in detail, from characteristics, to what motivates them, what their needs are, their pain points, and determine where they hang out online, and in real life. From there, you’ll be able to establish the best means by which to connect with them through social media, blogs, and advertisements.
3. What will your marketing strategy be?
Now it’s time to begin creating your plan. Will you do a YouTube video series to help build a buzz about your dance company or performance? Will you do guest blog posts on dance blogs that your target audience reads regularly? Will you do a mass mailing to agencies, prospects, or members of a particular dance trade organization? Will you host an event, give away free product samples, or collaborate with another organization or conference as part of your marketing strategy? Come up with a list of different elements to include in your marketing strategy that will directly connect you with your target audience.
4. What are your marketing tactics?
What specific actions do you need to take for your strategy to succeed? What actions do you need to take on a daily basis in order for your marketing strategy to yield positive results? Will you be using Facebook, Twitter, or YouTube as part of your strategy? What will you be posting on social media, and how often? How will you go about connecting with the people in your target market, and begin to build trust and relationships? What are you going to do, and when are you going to do it? This is the nuts and bolts of your marketing and branding plan.
5. What do your analytics and metrics tell you?
This is how you are able to measure whether or not your strategy is actually working. How many people are you reaching, and what type of responses are you getting? Is your strategy leading to lots of positive feedback, engagement, and interaction? Are you gaining more Facebook likes, Twitter followers, e-mail or blog subscribers, or patrons? Are you getting more job opportunities, new clients, or press and media coverage? Be sure to measure how various aspects of your marketing plan are working, and then make adjustments accordingly.
Remember, you are a brand, and every brand needs a solid marketing and branding strategy in order to be successful and profitable. Success, growth, visibility, and profitability don’t happen by accident. They are cultivated, calculated, and proactively planned over time.
Do you have questions about creating a social media marketing plan, or need help with how to use the internet to grow your brand? Post your question below, and I’ll be happy to help you.
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