Just when you think you’ve got the hang of things on Facebook, your engagement plummets yet again! What is the deal?
Facebook and their lovely algorithm are at it again, and now your reach and engagement are down, and you don’t know what to do about it.
Don’t worry! Help is on the way!
Today I’m offering you some tips to get your page’s engagement and reach back up again, and hopefully bring an end to your Facebook frustration for good.
When you’re feeling down about the lack of engagement on your Facebook page, no matter how many fans you have, here’s what you need to do…
3 Tips For Increasing Your Free Organic Reach and Engagement
1. Check your Facebook page insights often to learn more about your fans i.e., what time they’re online, where they’re located, which of your posts get the most reach/engagement, and adjust your strategy accordingly.
2. Experiment with different types of content. Don’t get stale. Don’t get stagnant, or stuck in the past. Just because something worked well 3 months ago, doesn’t mean that it will still work well today. You have to constantly try new things, and update your strategy, based on what you see happening. Post more personal photos, ask more questions, share more industry tips, post more blog post links, be humorous, share behind-the-scenes photos, post more often, etc. Get creative!
Don’t forget, videos rule on Facebook. So the more high-quality, high-value (or entertaining and informative) videos you upload directly to Facebook, the more reach and engagement your page will receive, plus increased visibility in the news feed.
Facebook is constantly changing and updating their algorithm, which directly affects what content your fans see in the news feed. So you have to stay fluid and flexible, and not get stuck in the, “this is the type of content we post, and that’s it” mindset. Be ready to update or revise your strategy at any given time.
3. Post more of the type of content that your fans want to see, the content that they interact with the most, even if that’s not what you want to share. If you own a restaurant, or run a lifestyle blog, and your food photos get the most engagement, then post more food photos. If you’re a blogger, or a public speaker, and photos of you and your family get the most engagement, post more of those photos. You get the idea.
People always love to see photos of my daughter on Facebook. My fans have literally watched her grow up, from when she was a newborn baby. Give your fans what they want to see, and for some of the other content, the stuff that’s really important to you, follow the tips below.
The Game Has Changed
Sorry to tell ya, but on Facebook, you have to pay to play now. That’s just the nature of the beast. Don’t get me wrong, you can still get very good, free organic reach and engagement, if you consistently post the type of content your fans love to see, and engage with. However, there’s a good chance that the content that’s important to you, i.e. your promotions, events, giveaways, etc., may not be seen by many of your fans. So what do you do in this situation? You pay to promote or boost your post, so that you can guarantee that all of your fans (and then some) will see it. That’s the way to play the game on Facebook.
The good thing is, you don’t have to spend a ton of money to get your content in front of your fans’ eyes. I usually spend around $5 to boost a post for a day or two, and I get some great results. So don’t feel like there’s no hope for your brand to grow on Facebook because you don’t have a huge budget. That’s simply not true.
Here are 3 types of posts you should pay to promote on Facebook, to get the most bang for your buck.
1. Posts With High Engagement
This can be anything from a hot discussion topic, question, photo, video, or blog post. It should be something that you know is going to drive more engagement and interaction, the more people see it.
When you boost these types of posts, they are more likely to get even more reach and engagement, because there are already so many people interacting with it. That means that it’s something that really resonates with your fans, and will also resonate with their friends and family on Facebook. This encourages people to like your page because they see that you’re sharing interesting content that they would actually want to interact with.
2. Free Offers/Giveaways
Free offers/giveaways that are of high-value, and being offered for a limited time are another type of post that’s worth paying for (you can also use the Facebook offers option for this). If you’re going to pay to promote or boost something, it’s usually best practice for it to be something high-value, that is being offered for free. The goal/idea here is to get people to opt in to your e-mail subscriber list, in order to get the free offer. You provide a call to action, with a link to a specific landing page where the only information there is about your free offer, with boxes for them to enter their name and e-mail address to access it. It’s very rare that people will click on a sponsored post on Facebook in order to make an actual purchase, unless you’re a very well-known and trusted brand, and you’re offering a special discount of some sort. It’s best to use this option to lead to something that is free, and all a person has to do is give you their e-mail address to access it.
3. High-Value, Branded Content
Branded content that highlights your expertise, and offers helpful tips, tools, or advice to your target audience is worth promoting on Facebook any day. This may be a blog post, video, interview, press feature, or photo (with a detailed text description) offering high-valued content for your fans. It’s one of those posts that you want to make sure all of your fans see, because you know that they’ll find it helpful, and be motivated to like, share, and comment. I paid to promote the video in the screen shot below, because it highlighted my expertise in social media marketing, and offered some valuable tips that people would find helpful and want to share with their friends and family. I also added a call to action to join my social media marketing group on Facebook, with a link to sign up. This is a great way to offer value to your audience, while still driving traffic back to your website.
If you keep these things in mind as you develop and implement your Facebook marketing strategy, you will always get good results on Facebook, and you’ll spend less time feeling frustrated about the engagement and reach on your page.
If you want help with figuring out what to share on your Facebook page, and want to learn how to create a social media content calendar to make things easier, and more organized, click here for my free download, “How To Create A Social Media Content Calendar”. I know that it will make the whole posting process on Facebook a lot less stressful for you!
The incredibly fabulous Facebook marketing expert, Kim Garst also has an amazing freebie out right now called, “27 Killer Facebook Post Ideas For Small Business Owners” that will definitely help you take your page to the next level! You can get your free download from Kim HERE.