Welcome to Day 5 of my Instagram Stories Video Challenge!
You’ve made it to Day 5, and now it’s time to share something that is extremely powerful with your Instagram followers: a customer testimonial.
“The most powerful persuader in the marketplace, apart from a customer’s own experience, is the opinion of someone they trust.
That’s why so much effort goes into viral marketing or ‘word of mouth.’
That’s why social media has suddenly emerged from nowhere in the past couple of years. They give you instant, direct unvarnished dialogue with others.
And that’s also why genuine testimonials are so effective. A testimonial is third-party endorsement at its best. There is much more credibility in the words of other unbiased people than in your own words of self-promotion.”
~ Kim Harrison, Principal, Cutting Edge PR
Hearing what other people have to say about your brand, is so much more powerful than anything you could ever say or show to your target audience.
Customer testimonials or success stories prove your credibility, builds trust with your followers, and helps to shorten the time span it takes for you to convert them into paying customers.
Always make it a priority to follow up with each and every client and customer for your business, to get a testimonial. This is very crucial to the success of your brand, online, and in real life.
If for some reason, you don’t have any customer testimonials (maybe you’re just starting out, or you haven’t been diligent about collecting them from your clients), no worries. I’ve got you covered!
If you don’t have a customer success story, or testimonial to share, simply share some positive feedback that you’ve received on your Instagram account, as a comment, or DM.
If you haven’t received any positive feedback on your Instagram account (or other social media account), which would really surprise me, post a photo or video right now, asking for feedback.
Your caption could go something like this:
“Hey guys, I wanted to take a moment to ask you for a small favor. Would you post a comment below, and tell me one thing that you like about the content that I post on my page? Do you find my content helpful, educational, motivating, etc.? Please let me know, as I’d love to hear your feedback! Also, if you have a question you’d like me to answer, or a topic you’d like for me to address, you can share that with me too. Thanks in advance for your positive feedback and comment!”
Once you get the comments rolling in, take some screen shots of them, so that you can save them in a separate document or folder. Then, choose one or two of the comments, to share in your video for today’s challenge.
Remember, you have 6, 10-second clips to work with (and your last clip should always include a call-to-action of some sort).