Welcome to Day 2 of my Instagram Stories Video Challenge!!
Today is THE day, for you to start being strategic about your Instagram stories, and creating ones that will help to grow your brand online, connect with your target audience in a more personal way, and help you stand out as the go-to expert in your niche!
Watch my video above for some quick Instagram Stories tips, then scroll down for instructions on how to complete your challenge for Day 2.
Here are the 5 key components of every successful online video:
1. It tells a story and or solves a problem.
2. It is short and concise.
3. It is authentic.
4. It is high-quality.
5. It informs, educates, or entertains.
BONUS: It ends with a clear, call-to-action.
Keep these key components in mind, as you create your Instagram stories, and let them guide you in how you decide what type of content you want to share each day.
Now that we’ve gotten that out of the way, let’s work on creating your first set of Instastories, that will later became your brand’s first, one-minute video in this challenge.
Today’s Challenge entails you making what’s called an, “Introduction Video“, which is one of the core, seven videos, that every business needs to grow their brand online.
In your Instagram story for today, you’re going to record 6, 10-second clips of yourself, talking to your camera phone, explaining what it is that you do, and how you help people through your personal brand or business.
Here’s your script (if you need one, but feel free to improvise, and make it your own):
Intro Clip: “Hey guys, I wanted to take a moment to come on here and introduce myself today, so that you can learn a little more about me, and what I do…”
Clip 1: “My name is ___________, and I am a (your title). I help (your niche market), to (solve a problem/get a result), by (what service you offer).”
Clip 2: “I take the stress/frustration/confusion out of (your target market’s pain point), and I help to empower (your niche market), to (solve a problem/get a result).”
Clip 3: “My background/experience in or my passion for (your industry name here) helps me relate to my customers and clients in a very personal way.”
Clip 4: “If you want to (solve a pain point/get a result), and improve your (pain point), I’m the person you call.”
Clip 5: (Make a personal connection.) “I can relate to your frustration with (pain point), I’ve been there! You’re not alone, and you’re not the only person who’s struggled with this.”
Clip 6: (Call to action) “So talk to me, what is the biggest challenge you’re facing when it comes to (pain point)? Send me a message, or leave a comment. I’m here to help!”
That’s it! You’re done! You’ve just created an Instagram story that informs your followers about who you are and what you do, and highlights why you are someone they should trust. Great job!
Now onto your next step…