Building a profitable online brand is no easy task. It takes passion, purpose, strategy, education, consistency, creativity, and determination. We all can agree that being an artist is a beautiful thing. The performing arts certainly make the world a more fun and interesting place.
But, you have to understand that money is an emotional currency. People spend money because they get some sort of emotional reward or gratification from it. So if your brand’s marketing message doesn’t connect with people’s emotions, then you’ll always be struggling to make ends meet and survive. This goes for personal brands and corporate entities as well. When in doubt, look to those who have already done it successfully, take notes, and learn.
That’s where I come in.
I’ve successfully created social media marketing strategies, and consulted with top dance brands including; Bloch Dancewear, the Joffrey Ballet School, Camille A. Brown & Dancers, So Danca, DNA Arts Intensive, the Triple Threat Talent Tour, and many, many more!
Not to mention, I’ve built my own online brand, from scratch, and as a result, have been featured on televisions shows, in magazines, and in popular dance blogs online.
But enough about me. I believe that when you learn something to improve people’s lives, you should then go out and teach it, and that’s exactly why I created this e-book!
With the growth of social media and technology has come a huge opportunity for dancers like you and I to increase our income, and create the financial stability for ourselves, that we’ve always desired, but could never truly find as a professional dancer.
Digital products allow you to create multiple streams of passive income, which is one direct way to build wealth, over time.
Digital products can take away the sting of uncertainty, and financial instability out of the typical dance career, and breathe into it a world of opportunity.
The key here is to find a way to monetize the knowledge that you currently have, and use it to teach people something, or solve a problem, through your digital product.
Once you’ve identified your key skill set and knowledge base that you can build something from, you must determine who will benefit the most from learning what you have to teach, or by using your digital product. This is when your social media marketing strategy comes into place, as your way of reaching those people online.
For example, I teach dancers and dance business owners how to build an online brand that pays. I empower them with the knowledge and strategies they need to use social media, and online videos, to build an online brand that is powerful and profitable.
I do this primarily through digital products, i.e. e-books, online courses, and video master classes.