5 Ways To Make Your Online Brand Stand Out From Your Competitors

5 Ways To Make Your Brand Stand Out From Your Competitors

If you’re not standing out, you’re just blending in. Learn 5 ways to make your online brand start SHINING online today!

There’s a time to blend in, and there’s a time to stand out. When it comes to your online brand and your social media presence, you need to do everything in your power to stand out from your competitors, and not fade into the background. To get started, ask yourself these questions:


  • Does my brand look and sound like every other brand that does the same thing as I do, in my industry?

 

  • What makes my brand stand out among a sea of other dancers, artists, entrepreneurs, and businesses who offer the same products and services as I do?

 

  • What is my value proposition, and have I made it clear to my online audience?

 

  • What’s one thing I do differently, when it comes to my social media marketing, or online video marketing, that makes my brand stand out from the crowd?


5 Ways To Make Your Brand Stand Out From Your Competitors

On location, for my dance tv show, “Inside New York City Dance”


Here are 5 Ways To Make Your Online Brand Stand Out From Your Competitors (no matter what industry you work in):


1. Tell your story. Share your personal story, your background, and why and how you got started. Share what inspires you, and what your mission and purpose is. Share your unique qualifications, education, and professional experience, and what makes you a trustworthy and knowledgeable source, in your field. Make it personal. Let your online audience get to know you on a more personal level. This builds trust.


2. Make your content about them, not about you. What type of content are you posting on social media every day? Is it the type of content that gets your fans and followers talking/commenting? Is it helpful? Is it entertaining? Is it informative? Is it educational? Is it funny? Is it motivating? Your online content should be 80% about them, and 20% about you. That’s how you begin to stand out.


3. Go above and beyond what everyone else is doing. If everyone in your niche industry has a blog, then you need to go hard with podcasting. If everyone has a podcast, then you need to go hard with videos. If everyone has a YouTube channel, then you need to be going harder on Facebook and Instagram live. Do you see a consistent theme here? It’s also not just about doing random videos, but it’s about the types of videos you choose to put out there.

Do creative concept videos, interviews with industry experts (HUGE), do how-to videos, do Q&A videos, do behind-the-scenes videos, document your journey of building your brand, tackling a specific project or task, auditioning, choreographing a dance piece from scratch, or overcoming a fear that you have. Don’t just create, document. Let people see who you are, what your process is, and what your daily life, journey, and operations look like. Then, you will not just have fans and followers on social media, but a loyal community of people who know, like, and trust you. Those are the folks that end up investing in your business long-term, and becoming your best, new-client referring customers.


4. Show up consistently. People like routines, and people like to know what to expect, in their personal relationships, and with the businesses/artists/blogs they choose to support. Be consistent. If you say that you’re going to publish a new blog post every Monday, do it. If you say that you’ll be live on Facebook, every Wednesday at 8 pm, be there! If you promise to offer a freebie, or special discount to your e-mail subscribers once-a-month, deliver on that promise, every month. This is they key to building trust with your online audience, and standing out from other brands who essentially do the same thing as you do. Plus, you need to stay at the top of people’s minds, otherwise, they will simply forget about you. So make sure you show up consistently on social media, every day.

 


5. Build real relationships, not just a large number of fans and followers. It’s so important that you really connect with people, in a personal way, on social media. These are real people (well mostly…bye Instagram bots lol), that are liking and commenting on your posts. Don’t treat them like they’re just another number. Get to know your fans and followers. Ask questions, reach out to them and offer them help, suggestions, resources, support, and motivation when they need it. Don’t just be another random brand that they’re following on social media. Be their friend, their colleague, their resource, and a part of their support system. Follow up with people, send them private messages (or DMs), go out of your way to help them, and show them that you see them, and that you care. Whenever you have the chance, take advantage of any opportunity to meet up with people in person too. Nothing will ever replace one-on-one, real life interaction. Nothing!


Conclusion

If you want your online brand to truly stand out on social media, and differentiate yourself from other individuals/businesses in your industry, you have to go above and beyond the call of duty, and do more. It’s not enough to just do the same thing that everyone else is doing. That will not get you very far.


So talk to me in the comments below and tell me, which of these five tips are you actively using to grow your online brand, and which one(s) do you need to improve upon? Let me know in the comments below.


Small Group Coaching with Ashani Mfuko

If you’re serious about growing your brand, and your income to the next level this year, join me for some personalized, intense, small group coaching, for the month of April 2017!

If you need help with making your brand stand out online, increasing your income, or growing your social media presence, I invite you to join my Small Group Coaching Intensive for the month of April 2017. This group is only for 10 people, and is open on a first come, first serve basis. We start our first small group coaching session on Tuesday, April 4th, 2017. If you want to join me, and work with me one-on-one, shoot me an e-mail at ashani@ashanimfuko.com, or send me a message on my Facebook page.

 

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The Top 10 Ways To Beat Social Media Algorithm Changes and Boost Your Engagement

Social media algorithm changes are always  controversial, and lead to a lot of frustration and discouragement. So if you saw a major decline in your engagement on Instagram this week, I’m really sorry, but I can tell you that, it’s not your fault.

 

Instagram is at it again. They recently had another algorithm change, and it has affected EVERYBODY!

 

But don’t worry, help is on the way!

 

Don’t get discouraged and think that you’re doomed on Instagram (or Facebook), and that no one will ever see your posts ever again. There’s hope, and I’m giving you all the tools you need, to beat these algorithm changes, today!

 

“Ashani, what the heck is an Instagram algorithm?”

 

This is how Instagram explains their algorithm, and what it is based on:

 

“Posts you’re likely to care about most will appear higher in your feed, based on the following criteria.

Timing: How recently your photo/video has been shared.
Engagement: The amount of likes and comments your post generated.
Previous interactions: How often the person interacted with your posts in the past.”

 

But here’s the thing. If you thought that you had this Instagram thing all figured out, and then out of nowhere, changes start happening that are out of your control, what do you do?

 

Here’s my advice.

 

Today, I’m sharing “The Top 10 Ways To Beat Social Media Algorithm Changes, and Boost Your Engagement”.

The Top 10 Ways To Beat Social Media Algorithm Changes and Boost Your Engagement

The Top 10 Ways To Beat Social Media Algorithm Changes and Boost Your Engagement

 

#1 Be adaptable. Always expect changes to happen on social media. Never get comfortable. Stay flexible and stay fluid, so that you’re ready to adjust to changes that are happening on social media. What does that mean exactly? It means that, you may need to adjust the times that you’re posting, or you may need to adjust the hashtags that you’re using on your posts. Through trial and error, see what changes you can make to keep your engagement up, and on track.

 

 

#2 Maintain. If what you’re doing has been working thus far, keep on doing it! What I mean is, if you’re sharing high-quality photos and videos, and people respond well to them, don’t stop sharing and don’t top posting, just because your engagement has gone down. Stay in the game, and be consistent.

 

#3 Learn More. You will never know it all, when it comes to social media. There is always more to learn, and things are constantly changing. Don’t get stagnant. Always seek out more knowledge to help you become more successful on social media. My new “Dancer’s Guide To Instagram” is the perfect place to start!

#4 Invest. Don’t be afraid to pay for ads on Instagram (or even Facebook for that matter). Paid ads work! They will give you the guarantee to KNOW that you are reaching your target audience, and allow them to engage with you, and possibly click on your website. They are worth the investment. Trust me, I know, from experience.

 

#5 Build your list. Building your e-mail list should be one of your top objectives and goals on social media for business. When you take your fans and followers off of social media (rented space), to your e-mail list (a place that you own), you don’t have be so worried about changing algorithms. Even if some of your ideal clients and customers never see your posts on social media, as long as they’re opening your e-mails, you’re golden.

 

 

#6 Collaborate. This can happen in any number of ways, but a few ideas are:

  • Host contests and giveaways with other brands in your industry, that serve your target market.

  • Feature other people’s content on your account, and tag them in the post.

  • Do a “Follow Friday” of “Friday Favs” post each week, and recommend 5 or 6 other accounts for your followers to follow, and tag them in the post.

 

#7 Add a call to action. Encourage your followers to engage with your content by asking questions to spark a discussion, or asking them to tag a friend (or two, or three), in the comments on your post.

 

 

#8 Switch it up. If you’ve only been posting one type of content (like photos), try sharing some videos. Original videos from you are ideal, because they create a powerful connection between you and your target audience. However, you can also share other people’s videos (preferably ones that are already popular in your niche market), on your account too. Share industry tips, motivation, behind-the-scenes, do a Q&A session, show your rehearsal process, or how you train or create. Mix it up, and make it interesting.

 

#9 Get more specific with your content. When you know exactly who you’re trying to reach on social media, and what their pain points are, you can create content that specifically speaks to them. This is the type of content that makes people respond with comments like, “YASSSS!”, “Amen!”, or “I can so relate to this!”, or they just automatically tag a bunch of their friends. THAT’S the kind of content you need to be posting, and more of it!

 

 

#10 Don’t Complain! Time is money, so you don’t have time to sit around complaining about how unfair it is that things keep changing, that Instagram is becoming a “pay to play” platform (like Facebook), and that your engagement is down. Use the time and energy that you would normally spend complaining about things to do tips 1-9 above. Positive action trumps whining, any day.


So again, I’m sorry that changes in social media algorithms tend to have such a negative impact on your strategy and engagement, but there are always ways around it, as long as you stay flexible, and willing to try new things. Plus, being flexible and adaptable, are great qualities to have as a person, living in such an unpredictable, and ever-changing world.

Now what? I want you to post a comment below, and let me know your number one take-away from this post, and how you plan to overcome these algorithm challenges on social media.

 

Or, if you have a question, feel free to post it in the comments, and I’ll be happy to answer it.

The Dancer's Guide To Instagram

Learn how to build a profitable dance brand on Instagram, no matter how many followers you have!

I’ve just published a brand new, “Dancer’s Guide To Instagram“, and I’m so psyched for my dance peeps to get it! The timing couldn’t be more perfect!

💃🏽If you work in any aspect of the dance industry, and you want to learn more about how to build a profitable dance brand on Instagram (not just get a bunch of random followers), my “Dancer’s Guide To Instagram” is for you! Get yours right HERE!

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How To Dramatically Improve Your Social Media Strategy In 10 Simple Steps

How To Dramatically Improve Your Social Media Strategy In 10 Easy Steps

 Take your social media strategy to the next level, starting NOW!

If you have a social media strategy in place, but you know you could get better results with a little help and direction, this post is for you. 
If you don’t have a social media strategy in place right now, then this article is a must-read for you! So I’m glad that you’re here!

 

 

It’s all fun and games on social media, until you realize you’re spending a ton of your time online, with nothing to really show for it. This is why you need to have a social media strategy, and not just any strategy. You need a strategy that is focused on getting measurable results for your brand, and that ties into your business and financial goals.

 

Let’s dive right in!

 

How To Dramatically Improve Your Social Media Strategy In 10 Simple Steps

 

 

1. Get more specific about your target audience. Every successful business owner, and experienced marketer will tell you that you need to speak to an audience of one, even on social media. Having a customer avatar, or customer profile in mind, is crucial to how you create posts to share on social media, and also, what hashtags you choose to use. If you’re too general, your ideal customer will overlook your message, because it doesn’t speak to them specifically. Remember, everyone is not your target audience. The more specific you can be, the more effective your social media strategy will be.

 

 

 

2. Create a high-value lead magnet. Not only do people love free stuff, but nowadays, we’ve come to expect to get something for free, before we even make a purchase. As you focus on getting your fans and followers from social media, onto your e-mail list, come up with a really fantastic, free, incentive for signing up. What your free lead magnet should be, will differ, depending on your industry, products, and services. But whatever you do, make it GOOD!! Make it so irresistible, that people are excited to give you their e-mail address, so they can get immediate access to this amazing, FREE bonus!

 

 

3. Promote your free lead magnet, EVERYWHERE!! Your free, lead magnet should be in a prominent place on your website, and one of the first things people see when they visit your website. But, what if people are not on your website? How will they know about your amazing free gift to your new e-mail subscribers? You have to promote it! Don’t be shy! When you’re offering something of value to people, that you know will benefit them in a big way, you should never feel uncomfortable about sharing and promoting it. Create a unique link to your website, where your fans and followers can access the gift, and post it on all of your social media accounts. That way, you can track how many clicks you’re getting on that specific link, and be able to evaluate the effectiveness of this campaign. On Instagram, be sure to put this link as the one, clickable link on your profile.

 

 

4. Recognize your weaknesses and where you need help. In some cases, you may already know where you are struggling on social media and why. In other cases, you may feel like you’re doing all the right things, but still not getting the results you want. That’s when it’s time to take a step back, and evaluate where there may be holes in your strategy, that are slowing you down.
 
 
Ask yourself some key questions:
 
 
  • Are you posting consistently every day?
  • Are your post images/videos/content high-quality, and visually-pleasing?
  • Are you sharing things that are helpful, motivational, and value-driven for your online audience?
  • Are you using the right hashtags?
  • Are you focusing on the right social media platforms, where your specific target audience is most active?
 
 
 
This is a good place to start to find out where your weaknesses lie. Then, you can take the proper steps to focus on improving and getting stronger in those specific areas.

 

 

 
5.  Invest in professional help. When it comes to social media, there’s only so much that you can do on your own. At some point you’re going to need to connect with someone who’s more knowledgeable than you, in order to grow your online brand and business, through social media marketing. The longer you wait to do this, the longer it will be before you start seeing the kind of results you desire through your social media presence. Make the investment to get help from a social media professional, and expand your knowledge and strategy as soon as possible. Time is money.

 

#SocialMedia tip: There comes a point when you have to invest some money into your social media presence. Whether it’s through hiring a consultant or an agency to help you, or through taking online courses or reading books, you have to invest money at some point, in order to grow your knowledge about social media. Free information and resources will only get you so far. Let me tell you a little secret: I take things that I spend money on much more seriously than the free stuff. When I invest my hard earned cash into something, I know that it’s up to me to ensure that I get a return on my investment. And I like to get a BIG return on my investments. How about you? #shineonsocialmedia #socialmediamarketing #socialmediastrategy #branding

A photo posted by Ashani Mfuko Social Media Tips (@ashanimfukodance) on

6. Create a Strategy. Having a strategy in place means that you have a set goal (gaining more customers or clients, increasing your e-mail subscribers, increasing the attendees at your events, etc.), then you create a list of action items you need to do, every day, in order to make that goal happen. What marketers refer to as a “Sales Funnel”, is the process by which you take a new customer from being a “cold lead”, meaning, someone who’s never heard of you or your business, to becoming an actual paying customer for your business. Using social media, it usually goes from a social media post (or ad), to a free offer to join your e-mail list, then from your free lead magnet (free offer/incentive for joining your list), to your website, to a purchase. But there has to be lots of added value for the potential client or customer throughout that entire process.

 

 

 

 7. Add value. Become a master at helping people, offering solutions, and lifting people up. There’s a reason why motivational quotes perform so well on social media, across the board. You can’t just get active on social media when you have something to promote. You have to be sharing valuable, helpful and motivational content every day. You have to give, and you have to serve. Stop tagging people on Facebook all willy nilly. Stop being lazy, and trying to take the easy way out. Stop adding people to groups without their permission. ADD VALUE & EARN PEOPLE’S ATTENTION ON SOCIAL MEDIA. What you earn, you keep. Put in the work. Stop looking for shortcuts!

Success online through social media marketing is Simple, but NOT Easy. Here are the 5 C’s of Successful Social Media Marketing: 1) Compelling Content 2) Consistency 3) Care & Concern 4) Conversation 5) Community ▃▃▃▃▃▃▃▃▃▃▃▃▃▃▃▃ But remember, one of your ultimate goals should be to get the people who are connected with your brand on social media, to then go to your website or blog, and join your e-mail subscriber list. Then, you have direct access to their e-mail inbox, which allows you to connect with them on a more intimate level, on a regular basis, whether they see your social media updates or not. There is power in your list. Start building it now, and let that be one of your main goals within your social media strategy. Build that list!! #socialmedia #socialmediamarketing #socialmediastrategy #branding #businesstips #digitalmarketing #entrepreneur #dancer #blogger

A photo posted by Ashani Mfuko Social Media Tips (@ashanimfukodance) on
8. Upgrade your visual content. You have to post quality visual content on social media if you want people to engage with your content. It needs to be clear, eye-catching, vibrant, have a message that people can relate to, or that sparks curiosity, etc. You can’t post low-quality images, and expect people to take your brand seriously. But you don’t necessarily need to invest a ton of money in order to do this. My favorite tool to create visual content for social media, from my computer, is Canva. It’s a free tool that you can use to create professional-level, branded images. If you decide you want to use one of their pre-designed templates, or stock photos, it’s only $1 per/image. You can’t beat that! Another idea is to do one photo shoot with a professional photographer, and get tons of photos that you can use, and re-purpose for social media.

 

9. Be consistent. Create a social media content calendar. Create your visual content in bulk, in advance. Schedule your content in advance, to keep your brand’s pages and profiles populated and active though out the day and evening. Share and be active even when you don’t have anything to promote. And when you do have something to promote, remember the 80/20 principle. Share, give, and add value 80% of the time, and promote your product, service, classes, or event, 20% of the time.

 

#SocialMedia Tip: Became a master at helping people, offering solutions, and lifting people up.▃▃▃▃▃▃▃▃▃▃▃▃▃▃▃▃▃▃▃▃ In order to be successful on social media, you have to give, and you have to serve.▃▃▃▃▃▃▃▃▃▃▃▃▃▃▃▃▃▃▃▃ Don’t be lazy, and try to take the easy way out. Add VALUE, and EARN people’s attention on social media. What you earn, you keep. ▃▃▃▃▃▃▃▃▃▃▃▃▃▃▃▃▃▃▃▃ Put in the work. Stop looking for short cuts. Nothing worth having comes easily.▃▃▃▃▃▃▃▃▃▃▃▃▃▃▃▃▃▃▃▃ If you need help with upgrading or enhancing your social media strategy or presence, I’m happy to help you. Send me a DM, and let’s chat! 😎 #SHINEonSocialMedia

A photo posted by Ashani Mfuko Social Media Tips (@ashanimfukodance) on

10. Have a clear brand message. Make sure everything you post online has a purpose, and ties into, and represents your brand in the best way possible. Add a watermark, or your social media handle, and website to your photos and videos, so that people recognize it as original content that your brand created. Use a consistent color scheme in your images, that tie into the visuals on your website, so that there’s a cohesive look, all around.

 

BONUS TIP!

 

 

Engage! You have to engage with your fans and followers online if you ever hope to be able to convert them into paying customers. Building trust and relationships with your target audience online can only happen through daily engagement. Comment on other people’s photos and posts, in your target market, and always reply to all of the comments you receive on your social accounts too. Don’t miss out on this key step to success and optimal results on social media.

 

Remember, help people, and offer solutions to your audience, through social media. People like it when you’re helpful and relatable. That likeability factor can be what determines whether someone chooses your brand over another person, or company.

 

 

Growing a successful brand or business through social media marketing is simple, but not easy. If it were easy, everyone on social media would be a millionaire. Don’t look for shortcuts. Put in the time, effort, and investment required to build a successful business or personal brand through social media, and you will get the results you want.

 

Where do you struggle the most when it comes to social media? Let me know where you need help in the comments below, and I’ll be glad to offer you some advice to help relieve your frustrations, and get you moving in the right direction.

 


If you found this blog post helpful, and you feel like you need some personalized, one-on-one help with your social media presence and strategy, my 48-Hour Social Media Audit is exactly what you need! Get yours right HERE!

 

Ashani Mfuko's Blog Update 2016 - I Haven't Blogged In A Year! Here's Why...

Ashani Mfuko's Blog Update 2016 - I Haven't Blogged In A Year! Here's Why...

I’ve had a LOT going on over the past year! Here’s why I haven’t been blogging…but don’t worry, I’m Back!

I never thought that I would go a year without updating my blog, after blogging consistently for 7 years straight! It feels so wrong to even say that out loud, “I haven’t updated my blog in a year”. Wow! My blog has always been very important to me, and one of the key ways that I connect with you, and many others online. But life has a way of causing you to do some unexpected things.

 

It is JUNE! JUNE!!! Where has the past year gone? My Lawd! Well, I guess I have been a little busy, ya know, taking care of two children, ages two and under, and simultaneously working my behind off! lol

 

 

But no seriously, I have not updated my blog in almost an entire year? What happened?

 

My last blog post here was the post where I shared my birth story with all of you, from my hospital bed. As most of you already know, last summer, at only 25 weeks pregnant, my water broke. So I ended up on bed rest in the hospital for a couple of weeks, until I ended up going into labor, at only 27 weeks pregnant. Our second daughter, Dalila, was born via c-section on July 9th of 2015, and ended up staying the in the NICU for a little over two months, before coming home with us.

 

While all of that was happening, I simultaneously (from my hospital bed) started consulting as the Director of Social Media and Digital Marketing for Bloch Dance USA (a world-famous dancewear company), which meant that I was choosing not to take any maternity leave. So things were just a tad bit INTENSE last summer!

 

Fast forward almost a year, and I’m here writing this blog post to reconnect with you, let you know what I’ve been up to, and share some exciting new developments with you!


 

Baby/Mommy Update

If you’ve been following me on social media, then you already know that baby Dalila is doing AWESOME! She will be 11 months old in about a week, and she is growing and developing at a normal rate, even though she was born a preemie (3 months early). She’s trying to crawl, trying to talk, and still breastfeeding like a champ! She hasn’t had any health issues or sickness of any sort, and we are so excited and feel so blessed to have her in our lives!

 

Her big sister Zuri loves and adores her, and is always hugging her, kissing her, and telling her that she loves her. It’s the sweetest thing EVER!

 

 

So thank you all for your prayers and support throughout the whole ordeal that we went through last year. We made it! God is faithful!

 

 

Personal Milestone

 

One other REALLY exciting thing that happened earlier this year is, we became homeowners!!! Yes! We bought our dream home, and moved out of New York City, to Orange County, NY, and we are loving it! It was a bit of culture shock for me at first, and definitely took a period of adjusting to the new surroundings (hello deer!), and getting used to driving everywhere. But other than that, it’s been a wonderful, positive change, and the girls love it! We’re only about an hour away from NYC, so we still go the city on the weekends for church, and other activities/events. God is truly amazing!!

 

 


Business Update

It’s been a really exciting year for me, as I’ve started working with some pretty incredible, new social media clients over the past year including, Camille A. Brown & Dancers, and the beautiful dancing sisters, Alicia Graf Mack (former Alvin Ailey American Dance Theater company member), and Daisha Graf (MBK Recording Artist, and Commercial Dancer Extraordinaire), on their upcoming “Made To Move” dance intensive, through DNA Arts Collective, to name a few.

But in addition to that, I’ve been secretly working behind the scenes on something BRAND NEW, and a little scary, to be honest. It’s something that I’m building specifically for the dance industry, with the next 10-20 years in mind. As a professional dancer/dance teacher myself, it’s so important for me to use my skills and expertise to empower other dancers, and build up the dance community. The infrastructure of the dance industry is really broken, and needs some serious fixing. So I want to do my part to empower dancers to help resolve that problem, and create a better life for themselves, for their families, and for the future of dance.

More details on that to come. So make sure you follow me on Instagram, Snapchat, and Facebook, for all of my latest developments on that front.

 

Social Media Update

 

Over the past year, two things have really come to the forefront, as it relates to social media, and I am diving right in, and I hope that you will too! Facebook live and Snapchat are where it’s at!

 

 

Facebook Live

 

Facebook live is absolutely one of the hottest things happening on social media right now. Periscope became very popular in 2015, but in 2016, Facebook live is taking over, and it has many advantages. If you’re someone who is active on Facebook and interested in growing your audience on there, so that you can grow your business, or personal brand, Facebook live is the way to go.

 

Facebook gives priority to live broadcasts in the news feed, which we know is a very competitive place, and can really give you a leg up on your competitors, if done properly and consistently. Your live broadcasts are also saved as a video on your page, so that people can view it even after your live broadcast is over.

 

Video is, and will always be one of the best ways to connect with your audience in a personal way, and build trust with your audience online, at a faster rate.

 

 

I recently did my first Facebook live broadcast discussing, “How Dance Companies and Businesses Can Use Facebook Live To Increase Your Facebook Page Engagement“. It was a very impromptu, spur of the moment kind of thing, but still very effective. After boosting the post, it received almost 4,000 views, which is pretty great.

 

This morning, I had a message burning in my heart, that I really wanted to get out, so I did another Facebook live broadcast, with a special message for young, aspiring dancers, who want to build a professional career. You can watch it on Facebook here.

 

My advice to you, if you’re serious about growing your business or personal brand, using Facebook, is to dive in to live video broadcasts on Facebook, head first! Don’t think about it, just go for it! It may be a little uncomfortable at first, but you will get the hang of it, and your business will benefit from it greatly! You can read some tips on how to use Facebook live HERE.

 

 

Snapchat

 

Snapchat, as many other social media sites do, started out as a place for the youngsters to share quick videos, and photos (called Snaps), that would disappear immediately after viewing them. It was a place to be silly (and in some cases really inappropriate), and didn’t appear to have much value as an app, or social platform. But all that has changed!

 

Snapchat is not just for kids, or millenials, as many of you may think. Snapchat is a fantastic platform to share the real, raw you! It gives you an opportunity to take your followers on a journey with you (or your company), and get a real-life view, or snapshot of what your brand is all about. With Snapchat stories (which are available for viewing for 24 hours), you can create an entire movie in a sense, and take your viewers behind the scenes of your biz, or your life.

 

Add Ashani Mfuko on Snapchat

Add me on Snapchat for a behind-the-scenes look into my crazy life -> Ashani Mfuko

 

 

I have personally become slightly obsessed with Snapchat (add me here). But it’s because I love the rawness, and the realness of this platform. It gives you an opportunity to just be you, and connect and chat with people in such a personal way, that you don’t experience on other social platforms. Learn more about how to use Snapchat HERE.

 

 

Again, my advice to you is to jump on board now! Don’t wait until Snapchat becomes even more popular, or algorithms come into play, or whatever natural evolution happens. Start building a presence on there now, and get comfortable with using this amazing app, which allows people to see the real you, and really experience what your brand is all about.

 

 

Don’t be scared. Dive in!

 

 


Thank you again for stopping by, and taking the time to read this update from me. I promise you that this will not be my only blog post for the next year lol. I am getting into my groove again, and with two, new nannies on board, I should have more time to connect with you through my blog, in 2016.

I’d love to hear from you by the way! So if you have a question or comment about anything that I mentioned in this post, just write your comment below, and I will reply to you asap.

Love and Blessings!

 


If you need help with any aspect of social media, in order to really start building or growing your brand, or business, click here. I’m happy to help in any way I can!

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3 Types Of Posts You Should Pay To Promote On Facebook (Plus, 3 Tips For Increasing Your Free Organic Reach and Engagement)

3 Types Of Posts You Should Pay To Promote On Facebook (Plus, 3 Tips For Increasing Your Free Organic Reach and Engagement)
Just when you think you’ve got the hang of things on Facebook, your engagement plummets yet again! What is the deal?

 

 

Facebook and their lovely algorithm are at it again, and now your reach and engagement are down, and you don’t know what to do about it.

 

 

Don’t worry! Help is on the way!

 

Today I’m offering you some tips to get your page’s engagement and reach back up again, and hopefully bring an end to your Facebook frustration for good.

 

 

When you’re feeling down about the lack of engagement on your Facebook page, no matter how many fans you have, here’s what you need to do…

 

 

3 Tips For Increasing Your Free Organic Reach and Engagement

 

 

1. Check your Facebook page insights often to learn more about your fans i.e., what time they’re online, where they’re located, which of your posts get the most reach/engagement, and adjust your strategy accordingly.

 

 

Your Facebook Insights Can Offer You A Wealth Of Information About Your Facebook Fans

Your Facebook Insights Can Offer You A Wealth Of Information About Your Facebook Fans

Screen Shot 2015-04-11 at 9.46.13 PM

 

 

2. Experiment with different types of content. Don’t get stale. Don’t get stagnant, or stuck in the past. Just because something worked well 3 months ago, doesn’t mean that it will still work well today. You have to constantly try new things, and update your strategy, based on what you see happening. Post more personal photos, ask more questions, share more industry tips, post more blog post links, be humorous, share behind-the-scenes photos, post more often, etc. Get creative!

 

 

Don’t forget, videos rule on Facebook. So the more high-quality, high-value (or entertaining and informative) videos you upload directly to Facebook, the more reach and engagement your page will receive, plus increased visibility in the news feed.

 

 

This is a piece that I choreographed earlier this year for the Off Center Dance Theater Youth Ensemble at Dance Cavise,…

Posted by DANCING WITH ASHANI MFUKO on Friday, April 10, 2015

 

Facebook is constantly changing and updating their algorithm, which directly affects what content your fans see in the news feed. So you have to stay fluid and flexible, and not get stuck in the, “this is the type of content we post, and that’s it” mindset. Be ready to update or revise your strategy at any given time.

 

 

3. Post more of the type of content that your fans want to see, the content that they interact with the most, even if that’s not what you want to share. If you own a restaurant, or run a lifestyle blog, and your food photos get the most engagement, then post more food photos. If you’re a blogger, or a public speaker, and photos of you and your family get the most engagement, post more of those photos. You get the idea.
People always love to see photos of my daughter on Facebook. My fans have literally watched her grow up, from when she was a newborn baby. Give your fans what they want to see, and for some of the other content, the stuff that’s really important to you, follow the tips below.

 

 

I’m so proud of my daughter Zuri! At 16 mos. old, she’s learned to say “Please” & she’s working on “Thank You”! So far,…

Posted by DANCING WITH ASHANI MFUKO on Wednesday, April 8, 2015

 

The Game Has Changed

 

 

 

Sorry to tell ya, but on Facebook, you have to pay to play now. That’s just the nature of the beast. Don’t get me wrong, you can still get very good, free organic reach and engagement, if you consistently post the type of content your fans love to see, and engage with. However, there’s a good chance that the content that’s important to you, i.e. your promotions, events, giveaways, etc., may not be seen by many of your fans. So what do you do in this situation? You pay to promote or boost your post, so that you can guarantee that all of your fans (and then some) will see it. That’s the way to play the game on Facebook.

 

 

The good thing is, you don’t have to spend a ton of money to get your content in front of your fans’ eyes. I usually spend around $5 to boost a post for a day or two, and I get some great results. So don’t feel like there’s no hope for your brand to grow on Facebook because you don’t have a huge budget. That’s simply not true.

 

 

Here are 3 types of posts you should pay to promote on Facebook, to get the most bang for your buck.

 

 

1. Posts With High Engagement

 

 

This can be anything from a hot discussion topic, question, photo, video, or blog post. It should be something that you know is going to drive more engagement and interaction, the more people see it.

 

When you boost these types of posts, they are more likely to get even more reach and engagement, because there are already so many people interacting with it. That means that it’s something that really resonates with your fans, and will also resonate with their friends and family on Facebook. This encourages people to like your page because they see that you’re sharing interesting content that they would actually want to interact with.

 

 

Ashani Mfuko Facebook Quote

Promote posts that you know will resonate with your fans, and connect with them in a personal way.

2. Free Offers/Giveaways

 

 

     Free offers/giveaways that are of high-value, and being offered for a limited time are another type of post that’s worth paying for (you can also use the Facebook offers option for this). If you’re going to pay to promote or boost something, it’s usually best practice for it to be something high-value, that is being offered for free. The goal/idea here is to get people to opt in to your e-mail subscriber list, in order to get the free offer. You provide a call to action, with a link to a specific landing page where the only information there is about your free offer, with boxes for them to enter their name and e-mail address to access it. It’s very rare that people will click on a sponsored post on Facebook in order to make an actual purchase, unless you’re a very well-known and trusted brand, and you’re offering a special discount of some sort. It’s best to use this option to lead to something that is free, and all a person has to do is give you their e-mail address to access it.

 

 

 

3. High-Value, Branded Content

 

 

     Branded content that highlights your expertise, and offers helpful tips, tools, or advice to your target audience is worth promoting on Facebook any day. This may be a blog post, video, interview, press feature, or photo (with a detailed text description) offering high-valued content for your fans. It’s one of those posts that you want to make sure all of your fans see, because you know that they’ll find it helpful, and be motivated to like, share, and comment. I paid to promote the video in the screen shot below, because it highlighted my expertise in social media marketing, and offered some valuable tips that people would find helpful and want to share with their friends and family. I also added a call to action to join my social media marketing group on Facebook, with a link to sign up. This is a great way to offer value to your audience, while still driving traffic back to your website.

 

 

Ashani Mfuko Offers Tips On Social Media Etiquette on the Arise & Shine Weekend Morning Show

Ashani Mfuko Offers Tips On Social Media Etiquette on the Arise & Shine Weekend Morning Show

 

If you keep these things in mind as you develop and implement your Facebook marketing strategy, you will always get good results on Facebook, and you’ll spend less time feeling frustrated about the engagement and reach on your page.

 

 

If you want help with figuring out what to share on your Facebook page, and want to learn how to create a social media content calendar to make things easier, and more organized, click here for my free download, “How To Create A Social Media Content Calendar”. I know that it will make the whole posting process on Facebook a lot less stressful for you!

 

 

The incredibly fabulous Facebook marketing expert, Kim Garst also has an amazing freebie out right now called, “27 Killer Facebook Post Ideas For Small Business Owners” that will definitely help you take your page to the next level! You can get your free download from Kim HERE.

 

How do you feel about your page’s engagement on Facebook? Are you happy with it? What’s worked for you? Post your answer in the comments below. I’d love to hear from you!

The Top 25 Reasons Why You’re Not Getting Results On Social Media (And How To Fix Them) - PART 2

The Top 25 Reasons Why You’re Not Getting Results On Social Media (And How To Fix Them) - PART 2
Social media is so time consuming! I just don’t have the time to manage all of this stuff!
 
No matter how many updates I post, people are just not engaging with me.
 
Do people really make make money from being active on social media? It certainly hasn’t worked for me.
 
Just when I think I’ve got one thing down, another social media platform gets thrown into the mix.
 
I’m so over Facebook, and all of their constant changes. How am I ever supposed to get more fans and engagement, if they keep changing the rules?

 

 

Sound familiar? These are the frustrations of many people every day, when you talk to them about social media, and it’s completely understandable. Social media is a beast, especially once you start using it for the purpose of growing your business, or personal brand. It can get overwhelming in about 2.5 seconds!

 

 

But there’s hope!

 

 

In my last post, which was Part 1 of this series, I shared 11 reasons why you’re not getting the results you want on social media, and offered some solutions to help you fix them. Today in Part 2, we’re delving even deeper into what may be preventing you from getting real results on social media.

 

 

I’m actually creating a Part 3 to this series, because I didn’t want to overwhelm you with too much information in this post. So read below, and then look out for Part 3, coming your way shortly.

 

 

The Top 25 Reasons Why You’re Not Getting Results On Social Media (And How To Fix Them) Part 2

 

12. You don’t have a blog.

 

In today’s market, one of the best ways to build your brand’s recognition, and highlight your expertise in your niche or industry, is through blogging. Blogs allow you to contribute to the conversations going on in your industry online, and share your unique perspective. You’re able to offer useful tips, advice, interviews, personal stories, industry trends, and more, which help you stand out from your competitors online. Blogs provide a unique opportunity for you to connect with your target audience locally, and worldwide. If you’re not blogging, you’re missing out on many great opportunities to showcase your competitive edge, collaborate with industry leaders, get press and media coverage, and increase the online reach and revenue for your brand.

13. You have a blog, but you don’t update it regularly.

 

I know, blogging ain’t easy. Coming up with compelling, creative, useful, and valuable content, on a regular basis is no easy task! Then optimizing it for search engines and social media, and developing a marketing strategy to promote it, and get it in front of your target audience, can seem daunting. Things happen, life gets busy, work gets crazy, family stuff takes over,  you get burned out, and before you know it, you haven’t updated your blog in a month, or more! But here’s the thing, consistency is the ONLY way to get the kind of results that you want from blogging. You can’t build an audience of loyal readers, if they don’t know when to expect a new post from you, or if you only update your blog when you feel like it. That won’t work. If you want to build a successful blog, one that significantly helps to propel your brand to the top spot in your industry, you have to update it on a regular basis. Period.

 

 

14. You don’t like, share, or comment on other people’s posts.

 

If you want to get results on social media, YOU have to be social! You can’t just sit around, pumping out posts and updates, hoping and expecting people to interact with your brand, when you never actually interact with anyone. On Facebook, like, comment, and share other people’s posts as your page (not your personal profile), for added exposure. Be genuine. Be friendly, and show your love to other people’s content on social media. If you want people to engage with your posts, YOU have to engage with other people’s posts as well.

15. You’re all work and no play.

 

Your social media updates consist of your blog posts, other industry-related articles, industry news, and blah, blah, blah. Fuggetaboutit! It’s time to get personal! No one wants to read updates from any brand that are all work, and no play. Share photos and videos from your recent vacation. Share a funny photo, that you know your fans and followers will enjoy. Share a personal story that touched you in an emotional way. You’ll be surprised at the response you get from people online. People love to connect with other people who are real, vulnerable, open, honest, and show that, yes, they are professional, and business-focused, but also an emotional human being, just like everyone else.

 

 

16. You’re not doing anything innovative, fresh, or creative.

 

The same old, same old gets old really quickly! I see it all the time in the dance industry. So many dance studios doing the same exact thing in their social media marketing. So many dance companies doing the same exact thing on social media. It’s as if everyone went to the same conference, and learned the same techniques, and no one stepped out of the box to to put their own creative spin on it. BORING! With so many things online to distract us, you truly have to be doing something that is exceptional, innovative, eye-catching, and cutting-edge, in order to grab people’s attention. That’s why it’s always great to hire a professional when it comes to your social media marketing strategy. They will see opportunities that you don’t see, and come up with fresh ideas that may have never even crossed your mind. If you want to stand out online, you have to get away from the norm, and what everyone else is doing, and try something new.

 

 

17. You’re not relatable.

 

Well, maybe it’s not that you’re not relatable. But you come across that way, because you never share anything about yourself. Your online audience doesn’t know who you really are, how you got into your business or industry, what drives you, what challenges you’ve faced, etc. What is your story? What are your passions? What do you do for fun? What types of food and music do you like? Who inspires you? These are all of the things that make you relatable to other people? Just think about some of the most famous, and successful people in the world (Oprah, Tony Robbins, President Barack Obama, Nelson Mandela, Steve Jobs, Steve Harvey, Ellen, Tyler Perry, and many others). One thing they have in common is, you know their story. You know about their struggles and challenges, and what it took for them to reach such an incredible level of success. You can relate to them because they’re not just brands, they’re human. If you want to grow a successful brand online, no matter what type of business you’re in, you have to be relatable.

 

18. You don’t have an actual social media strategy.

 

Strategy. That’s a four letter word to some people. Do you need to have an actual social media strategy? You know, one that’s written out on paper, and outlines your goals, your daily plan of action to reach those goals, and a specific method for how you’ll track and measure your success? YES, you do! Social media is simple, but it’s complicated. Does that make any sense?

 

What works is simple: Create great content that people like to see or read, lead and participate in conversations with your target audience and key influencers in your niche, and offer something of great value. Then connect with people online to build relationships, so that they will get to know, like, and trust you. Once you’ve done that successfully, people will try what you have to offer, buy it, become loyal, repeat customers, and refer all of their friends. Simple right? Not so much. Here’s where the complicated part comes in.

 

HOW exactly do you accomplish all of these things? How do you get people to like, share, and comment on your updates? How do you get people on your blog? How do you get people to see the content that you’re creating, and get them to your website? How do you even come up with all of this content in the first place? That’s where your social media strategy comes in. See how important it is to create an actual strategy? You need to answer the following questions within your strategy:

 

 

  • What are my goals?

 

  • How will I accomplish these goals?

 

  • What are my tactics, and daily actions to help me reach these goals?

 

  • Why do I want people connect with my brand on social media?

 

  • Where will I connect with my target audience online (On Facebook, Twitter, Instagram, YouTube, Pinterest, Google+, etc.?)

 

  • What type of content will I post every day on social media?

 

  • What do I want people to do once they connect with me on social media?

 

  • How will I build relationships with my target market online, and transform my fans and followers into paying customers?

 

  • When will I post my social media updates, and how often will I update my accounts, and my blog?

 

  • Where will I go to find great content, and create my own, original content to share on social media?

 

  • How will I track and measure my success?

 

  • Who will help me create, implement, manage, and monitor my social media strategy?

 

 
 

 

19. You have a social media strategy, but you haven’t updated your social media strategy in the last 6 months to 1 year.

 

Social media marketing is an ever-changing landscape. Each social media platform has different rules and best practices, and even those continue to change and evolve every day. For example, there was a time when YouTube video links performed really well on Facebook. Well, if you’re someone who actively shares videos, and stays up-to-date with what’s happening on social media, you know that that is no longer the case.

 

For some time now, outside video links on Facebook have gotten very low reach and engagement in the news feed. On the other hand, Facebook favors native videos, uploaded directly to Facebook, which they also play automatically in the news feed. So if your strategy from 6 months ago involved posting videos from YouTube or Vimeo to your Facebook fan page regularly, and you’re still doing that, then you’re in trouble. This is just one example.

 

Your strategy needs to be fluid. You need to stay on top of the trends, and all of the latest changes on each social media platform, and then adjust accordingly. There are also always new tools, apps, and plugins becoming available every day, to help make your social media strategy more effective, and easier to manage. Take advantage of these tools. Some of my favorites are Buffer, Canva, Postplanner, Simply Measured, and WordPress SEO (to name a few).

 

 

 

I’m going to stop here and save my last 6 points for Part 3 of this series, because I don’t want to overwhelm you. Take some time today to contemplate all of these points, and determine whether or not one of these things may be what’s holding you back from getting the results that you want on social media.

 

Once you know what the problem is, you can come up with an action plan to fix it. Bada bing, bada boom.

 

Have a question, comment, or something to add? Post in the comments below. I’d love to hear from you!

 

If you found this post helpful, be sure to pin it, like it, and share it on your favorite social media sites! Sharing is caring! :)

 

Ashani Mfuko, Social Media Strategist, Digital Marketing Specialist, Award-Winning Blogger, Dance Magazine's "Media Maven"

 

If you’d like to learn even MORE about how to grow your brand and start getting REAL RESULTS on social media, I invite you to join my new Facebook group for entrepreneurs, artists, small business owners, bloggers, writers, dancers, and media professionals.

 

CLICK HERE to learn more about my secret Facebook group, “How To SHINE On Social Media With Ashani Mfuko”.

The Top 25 Reasons Why You’re Not Getting Results On Social Media (And How To Fix Them) - Part 1

The Top 25 Reasons Why You’re Not Getting Results On Social Media (And How To Fix Them) - Part 1
What is the secret to gaining more fans and followers on social media, and turning those fans and followers into paying customers? Is it really possible for you to grow a successful business or personal brand, and increase your revenue or income through social media?

 

These are two questions on everyone’s mind!

 

Many of you have been active on social media for so long, but you fall into one of two categories:

 

  • You’ve tried to grow and promote your brand using social media, but haven’t gotten the level of results that you really want.

Or,

  • You’ve only used social media for your personal profiles, not for the purpose of promoting or growing an actual business, or personal brand.

 

As a result, you’ve probably made some of the mistakes below, simply because you didn’t know any better. But it’s okay. Knowledge is power! Today you’re going to find out why what you’ve been doing may not be yielding the types of results that you desire. Or, you will learn in advance what NOT to do, once you start using social media with professional or business goals in mind.

 

Let’s get started!

 

The Top 25 Reasons Why You’re Not Getting Results On Social Media (And How To Fix Them) – Part 1

 

1. You’re not posting often enough.

Posting once or twice a day on social media, is the equivalent of eating healthy once or twice a week, and expecting great results for your physical health. It ain’t happening! Just like with anything in life, real results require hard work and much effort. So if you want to experience significant results on social media, you have to be committed to posting anywhere from 4-10 times a day (depending on the social network), in order to get anything out of it.

 

 

2. You’re not consistent.

This is one of the most important aspects of getting real results on social media: Consistency. If you only update your accounts regularly when you have something to promote (your events, a crowd funding campaign, a special sale, a contest that you’re participating in, where you need people’s votes to win, etc.), people will take notice. If you’re only posting on social media when you need something from people, this is a NO-GO! Consistency is key. Don’t be active one week, then drop off the face of the earth (so to speak) for two weeks. Post regularly every day, so people get accustomed to seeing your updates, and so that your brand stays at the front of people’s minds. You can’t build a successful brand on social media if you’re not consistent with your updates. Make sure that you’re consistent in the types of updates you share as well. Don’t veer off in another direction from what resonates the most with your fan base online.

 

 

3. You’re too promotional.

No one wants to read posts from you every day that are strictly about your events, products, classes, or services. That gets old really fast! Share updates that enlighten, inspire, educate, entertain, motivate, encourage, and empower your fans and followers consistently, throughout the day and evening. Then it’s okay to throw in some promotional posts here and there. That’s balance. Be consistent with your posting, and post regularly, even when you have nothing to promote or sell.

 

 

4. You’re not engaging in conversations with your audience online.

How often are you actually having conversations with your social media audience? How often are you replying to other people’s tweets on Twitter, commenting on photos on Instagram, and starting conversations with your fan base on Facebook? If you’re only posting updates, and never actually engaging in conversations with your followers on social media, then you are truly missing the mark. Conversations and engagement drive people to your website, to join your e-mail list, and build trust with your brand online. Online conversations are what help your brand to grow on social media. So my question for you is, who are you talking to online? Are you only talking to your friends and family, or are you engaging with your target audience in meaningful ways? This makes all the difference.

 

 

5. You never share anything personal.

If there’s one thing I’ve learned from being active on social media over the past 6 or 7 years it’s this: people connect more with your personal stories/experiences than they do with anything else. If you really want to build trust with your audience online, and make genuine connections, you have to get personal. It’s up to you to choose just how personal you get, but in the least, share your personal photos on social media, from time to time. People love to be reminded that you are a regular person, just like them, going through the daily craziness of life. Anytime I share a personal photo, video, or experience, I ALWAYS receive a ton of engagement, from my community on social media. See example below.

 

 

 

 

6. You only share updates related to your products, services, or events.

We get it. Your products, services, classes, and events are stellar. They are top of the line. They are the BEST in the biz! They’re exactly what we need, and what we’ve been looking for! But listen, have you ever had someone who’s interested in dating you, constantly tell you why you should date them? They’re charming, they’re ambitious, they’re fun to be around, yada, yada, yada. Who cares?!!! The truth is, no one wants to be sold to all day, every day. Eventually, we will either unlike your page, unfollow you, block you, or simply start ignoring your posts. Don’t be one of “those” brands. Promote, promote, promote, and sell, sell, sell, DO NOT work well on social media. A word to the wise.

 

7. You never post any videos.

Videos are where it’s at folks. If you didn’t know this, now you know. Videos get more engagement across all of the top social media networks, than any other type of content (including photos). With sites like Facebook giving videos (uploaded directly to Facebook) priority in the news feed, with auto play, it’s so crucial for you to take advantage of the exposure videos provide for your brand on social media. Not to mention, people simply connect more with you when they see you in a video, than they do when they see a photo of you. It’s more personal, more real, and it’s more interesting to watch. Videos MUST be a major component of your social media strategy if you want to expedite the process of growing a large and engaged fan base on social media.

 

 

 

8. You don’t post enough personal photos.

Not everyone is comfortable posting personal photos. But the truth is, people will connect more (and engage more) with a picture of you and your kid, than they will with a picture of your office, studio, event, or your employees at work. Remember, people are generally active on social media to stay connected with and updated on what’s happening with their friends and family members. So personal photos like this help you to fit into that realm of what they already enjoy seeing online. Plus, it makes you more approachable, and more relatable. I don’t know about you, but I’m always inclined to support a business where you can feel a personal connection, and relate to the owner.

 

 

 

9. You never ask questions.

When you see a question posted on Facebook, Twitter, or Instagram, what are you inclined to do? Answer it of course! It’s human nature. Someone asks a question, we want to answer it. So why don’t you ask more questions on your Facebook page, or other social media profiles, if what you want is to increase the engagement on your page? Try it. Not only will it increase the engagement on your page, but it will show your fans and followers that you are actually interested in their opinion, and what they have to say. People LOVE to offer their opinion and feedback on any given topic. So ask a question today, and be sure to post an interesting photo along with your question, to help catch people’s attention, and really drive the engagement on your page.

 

 

 

 

10. You post too many links.

I see it all the time, and just shake my head. I visit a company’s Facebook page, and as I scroll down, all I see are links, links, and more links!! Eeeekk!!! This is terrible! Who wants to visit your page, and just see a bunch of links to articles on your page? Can you say, BORING?!! You have to mix up the media. You should be sharing LOTS of photos, videos, motivational quotes, asking questions, and sharing a few links here and there, in between. Your entire Facebook timeline, should NOT be filled with a bunch of links. Particularly on Facebook, links are going to get you the least amount of engagement. So don’t fill your page with links, just because it’s easier to post links to articles, than it is to actually create compelling graphics, videos, quotes, and original content. Get to work, and start sharing things that will actually grab your audience’s attention, and get them liking, sharing, and commenting, on your posts.

 

 

 

11. You don’t offer any free incentives for staying connected with you online.

We discuss the importance of e-mail marketing, and creating the best lead magnet (free incentive for joining your e-mail list) quite often, in my private, social media marketing Facebook group. If there’s one thing you need to do on social media to truly build long-lasting relationships with your target audience, and transform your fans and followers into paying customers, this is it! Build Your List! People love free stuff! So if you’ve already done a good job of connecting with people on social media, and getting them interested in your brand, the next logical step is to get them to join your e-mail subscriber list. That’s where the real magic happens. Offering a free incentive is your way of saying, “thank you for joining my e-mail list”, and also a way of motivating people to sign up, because they want this high-value incentive that you’re offering. This is what it’s all about folks. Thousands of fans and followers on social media is great. But thousands of people on your e-mail list is even BETTER!
 

 

 

Social media is really about connecting with people, and building relationships, so focus on genuinely engaging with your audience every day. Post updates that inspire them and motivate them throughout their day, and encourage them to engage with you on social media. When people enjoy the updates you share on social media, it motivates them to share your posts, like, comment, and engage with you. That’s how you start building relationships, and get people more interested in what your brand has to offer.

 

This is part one of “The Top 25 Reasons Why You’re Not Getting Results On Social Media (And How To Fix Them)”. Read Part 2 here, where I delve even deeper into this topic, and help you finally start getting the results you truly want, on social media.

 

 

Have a question, comment, or something to add? Post in the comments below. I’d love to hear from you!

 

 

If you found this post helpful, be sure to pin it, like it, and share it on your favorite social media sites! Sharing is caring! 🙂

 

Ashani Mfuko, Social Media Strategist, Digital Marketing Specialist, Award-Winning Blogger, Dance Magazine's "Media Maven"

 

If you’d like to learn even MORE about how to grow your brand and start getting REAL RESULTS on social media, I invite you to join my new Facebook group for entrepreneurs, artists, small business owners, bloggers, writers, dancers, and media professionals.

 

CLICK HERE to learn more about my secret Facebook group, “How To SHINE On Social Media With Ashani Mfuko”.

How To Completely Change Your Perspective On What Success Means On Social Media (3 Things You Need To Remember)

How To Completely Change Your Perspective On What Success Means On Social Media (3 Things You Need To Remember)
Do you want more fans and followers on social media? Why?

 

Do you want them just for show, so that people will look at your social media accounts and say, “Wow, look at how many fans and followers you have”?

 

Are you actually prepared and able to manage a large following on social media?

 

A large fan base on social media comes with a LOT of responsibility!

 

You have to:
 
– Reply to comments in a timely manner.
– Reply to mentions (on Twitter) in a timely manner.
– Mediate negative feedback and complaints.
– Connect with your fan base in a personal way, on a daily basis.
– Filter through the noise to get your ideal customers onto your e-mail list.
– Track conversations going on about your brand on social media, and participate in them.

 

As you can imagine, replying to 2 or 3 comments on your blog or Facebook page is much easier than responding to 70 comments and mentions, on 4 different platforms (70 x 4 = 280)!

 

I experienced this sense of overwhelm (in a good way) recently for my birthday. I don’t allow anyone to post to my personal profile’s wall on Facebook, so I posted a cover photo directing people to go to my fan page to give me a birthday shout out.

 

 

 

 

I also posted a photo on my Facebook page announcing that it was my birthday (for those who didn’t know), to give people on my fan page an opportunity to send me some birthday love.

 

 


 

 

I was overwhelmed by the amount of birthday wishes, private messages, posts on my wall, and comments that I received on Facebook! You guys sure know how to make a person feel special!

 

I received lots of love on Instagram as well!! Made my day!!

 

But then I said to myself, “Oh boy, now I need to respond to everyone who sent me a birthday shout out to say thank you. Oh no!! That could take hours! But I want everyone to know that I appreciate them taking the time out of their day to wish me a Happy Birthday.” What to do?

 

Option 1: Post one, generic thank you message for everyone who sent me a birthday shout out.

 

Option 2: Reply to over 300 birthday messages and comments. Wowza!

 

I think that I will opt to do both, and just reply to 20 or so messages a day, for the next week, until I’ve replied to everyone’s birthday shout out. Done!

 

So what does all of this have to do with you?

 

You say you want more fans and followers (doesn’t everyone?), but with that comes a LOT of responsibility, especially when you have a presence on multiple platforms. Just imagine having to manage 50 comments on your blog, 100 comments on your Youtube video, 60 comments on Facebook, 30 mentions on Twitter, and 75 comments on ONE Instagram photo!

 

 

Are you REALLY ready to handle more fans, followers, and engagement on social media? Do you have a team of people assisting you with your social media presence, or is it just you?

 

 

You’ve heard the phrase, “It’s all about engagement” millions of times. So if that’s the case, and you’re getting lots of engagement, then it’s your responsibility to engage in return. Can you handle that?

 

How To Completely Change Your Perspective On What Success Means On Social Media (3 Things You Need To Remember)

 

1. The quiet times are when you learn the most.

With only 250 -1,000 fans and followers, you learn very quickly what resonates with your fans and followers, and what doesn’t. You’re also able to make mistakes, and have them go practically unnoticed. You can easily connect with your fans and followers, because there’s a manageable amount of people that will engage with you online each day. Take advantage of this time to find out what your fans and followers like to see, read, and hear from you, and make sure you share more of that specific type of content every day. (Read 3 Proven Ways To Increase Your Facebook Page Reach and Engagement here.)

 

 

2. The more fans and followers you have, the more haters you have too.

You probably won’t get too many negative comments on social media when you only have 500 or 1,000 followers. It’s when your numbers grow significantly, and you are clearly (based on your social media numbers) a person of influence, that you start to get the haters and the trolls online. They typically come around just to stir up trouble and bring negativity to your space, for the purpose of getting the attention that they don’t get for themselves in real life. Either way you look at it, these folks are an inevitable part of growing your social media fan base, so be prepared to start navigating your way through lots of negative comments, via the high road, on a daily basis.

 

 

3. Be careful what you wish for.

A large following on social media is a HUGE responsibility, and can be very time-consuming. People WILL get angry if they feel like you’re ignoring them, or not responding to their comments in a timely manner. So if you’re already overwhelmed with just updating all of your social media accounts on a daily basis, creating high-quality, shareable content, blogging, and creating your own branded images to post on social media, beware! You may want to shift your focus from “More Fans, More Followers, MORE, MORE, MORE!!” to creating high-quality, valuable, expert content on your blog or YouTube channel, and getting that traffic onto your e-mail subscriber list. You’re much better off focusing on building your e-mail list, and creating a powerful e-newsletter that converts, rather than getting 10,000 fans on Facebook, Instagram, or Twitter, just for show.

 

Large numbers on social media are naturally impressive to us as humans, because we always believe that more is better. But don’t underestimate the power of a small, engaged, and loyal online community. You just might end up with less stress, more valuable connections, and surprisingly, more money. Remember, thousands of fans and followers does not automatically equal thousands of paying customers.
 

 

Conclusion

 

Keep things in perspective, and show the people in your online community that they matter, and that you care. Stop focusing on getting more fans and followers on social media, and start thanking God for the manageable level of influence you currently have, and serve your online community well. Build tight-knit connections with them, and watch how they will take care of you, support you, and even mediate for you, as your numbers begin to grow on social media.

 

Are you guilty of focusing on getting more fans and followers, not realizing the responsibility that comes along with it?

 

What part of this article resonated with you the most?

 

Post a comment below, and share your thoughts. I’d love to hear from you!

 

Please like and share this post on your favorite social media sites. Sharing is caring!

Ashani Mfuko, Social Media Strategist, Digital Marketing Specialist, Award-Winning Blogger, Dance Magazine's "Media Maven"

 

If you’d like to learn even MORE about how to grow your brand and start getting REAL RESULTS on social media, I invite you to join my new Facebook group for entrepreneurs, artists, small business owners, bloggers, writers, dancers, and media professionals.

 

CLICK HERE to learn more about my secret Facebook group, “How To SHINE On Social Media With Ashani Mfuko”.

5 MAJOR Problems Every Brand Faces On Social Media, and How To Solve Them

Have you ever felt frustrated or overwhelmed by social media? Have you ever gotten caught up in the “how”, and forgot to focus on the “why” for what you do?

 

Do you sometimes think to yourself, “I know that I have something of value to offer, that many people will pay for! Why am I struggling so much to make money, and make things happen?”

 

These are questions that every artist, small business owner, entrepreneur, and blogger experiences at some point along your journey. The thought of creating something fantastic, that people will pay for again and again, then refer their friends to is exciting yet daunting!

 

Throw in the work involved in getting your message, art, product, or service to the masses on a daily basis, and you may want to quit before you even get started. But don’t fret. Help is on the way!

 

Whatever issue you’re facing today, there are thousands of other people who have gone through the same thing, faced the same challenge, and overcame it. So guess what? That means you can too!

 

Are you starting to feel better now? Great! Let’s get started!

 

Five Major Problems Every Brand Faces:

 

1. Having a Great Product, Service, or Art to share with the world, but not knowing HOW to get it in front of the right people/your target customer/your “super-fans”.

 

 

2. Spending so much time on marketing your brand, and growing your social media numbers, that you are sacrificing the quality of your art, product, or service.

 

 

3. Not putting enough time and focus into building an e-mail subscriber list of targeted individuals, who are interested in specifically what you have to offer.

 

 

4. Not knowing how to speak the language that drives your potential customers to take positive action.

 

 

5. Getting so overwhelmed that you end up doing nothing.

 

 

 

Five Powerful Solutions For Every Brand:

 

 

1. Study, Research, and Discover the top 3 social media platforms where your target audience hangs out online. 

 

Then build your social media strategy on those platforms alone. Forget about trying to be active everywhere. Don’t try to take on too much. If you spread yourself and your strategy too thin, you won’t be effective anywhere. It’s already so much work, time, and energy to create compelling, engaging content on a daily basis, schedule or post your updates, reply to comments and mentions, share other people’s stuff, create unique, branded images, videos, etc. The list goes on and on. Be honest with yourself about the resources and time you really have to dedicate to social media marketing, and focus on quality, and building relationships where it counts!

 

2. Create High-Quality Products, Services, and Art, then enjoy the blessing of FREE word-of-mouth marketing.

 

Don’t ever compromise the quality of your offerings because you’ve become obsessed with marketing and promoting them. I’ve seen it happen too many times before. A person is so focused on creating a growing presence on social media, and establishing their online brand, that they don’t realize that what they’re selling, kind of sucks! Make sure that what you’re offering is something of high-value, of distinction, something that keeps people talking, and coming back for more! There are way too many options out there for people to choose from. In order to stand out and be successful, you have to offer something well above average. When your product, service, or event rocks, people will naturally be inclined to tell their friends, family, and colleagues.

 

 

3. Use Social Media As A Tool To Get People Onto Your List.  

 

Focus more on building your e-mail subscriber list, and less on huge numbers on social media. When someone chooses to opt-in to your e-mail list, they are saying to you, “I like what you have to offer, and I want to learn more. Please keep in touch with me.” That is way more powerful than a like or follow on social media. Build your list, and you will have direct access to individuals who you KNOW are interested in what you’re offering. Provide value through your e-newsletter, offer free gifts and incentives, and build a relationship with your e-mail subscribers that drive them to take action.

 

 

4. Use industry-specific terminology and a personal, conversational tone, when communicating with your audience.

 

People love to hear a personal story of challenge, triumph, and success. They also love it when you speak the language that only people in your specific niche industry would understand. It makes you relatable, and approachable, and also shows that you understand where they’re coming from. When your target market sees that you “get it”, they will be driven to take positive action, i.e., “Click, Donate, Buy, Sign-up, Subscribe, Join”, etc.

 

 

5. Forget about perfection, and aim for action.

 

As the saying goes, “Even the smallest step in the right direction, makes a difference”. Don’t be so concerned with how far you have to go from where you are today. Don’t stress over the lack of time, knowledge, or resources you believe you have, which creates a huge obstacle for you. Focus on what you CAN do, then DO IT! That might mean doing just one small thing this week, and that’s it. In a previous blog post, I talked about the power of the 1 = 52 equation, and the major impact doing something just once-a-week, can have on your business. Don’t get stuck where you are, simply because you don’t know how to get to where you want to be. In my experience, God gives you direction one step at a time, but you have to make a move, in order to find out what the next step is. It won’t happen if you are just sitting still, and doing nothing.

 

On the flip side of that, don’t just throw anything out there online. You don’t want the work that you are doing to work against you. Remember, quality is EVERYTHING when it comes to growing a successful brand.

 

I hate to see talented, passionate individuals putting up some crappy website, flyer, or low-quality video on social media to promote their event, dance class, or performance! I immediately think to myself, “Haven’t you ever heard of WordPress, Canva, iMovie, or Final Cut Pro?!!” It’s tough when someone’s online presence actually detracts from the level of skill, talent, and expertise they have to offer. Don’t let that happen to you!

 

 
 

 

Conclusion

 

Every brand, whether a personal brand, or a large or small business, faces challenges. It’s how you approach those challenges that determines whether you are successful, or just get left in the dust. There are people who want what you have to offer. God has given you a specific talent, gift, service, or product for the purpose of being a blessing to someone, and to make people’s lives better. Don’t take that lightly.

 

Do the work you need to do to get your brand out into the marketplace in the right way, and start building a life and a legacy that will make a difference in your family, and in the world!

 

 

 
Have you ever struggled with any of the challenges I discussed in this post? What has been your biggest challenge in growing your brand online through social media? What has worked for you?

 

Reply in the comments below! I’d love to hear from you!

 

If you found this post helpful, please like it, and share it on your favorite social media sites. Sharing is caring!

 

Ashani Mfuko, Social Media Strategist, Digital Marketing Specialist, Award-Winning Blogger, Dance Magazine's "Media Maven"

 

If you’d like to learn even MORE about how to grow your brand and start getting REAL RESULTS on social media, I invite you to join my new Facebook group for entrepreneurs, artists, small business owners, bloggers, writers, dancers, and media professionals.

 

CLICK HERE to learn more about my secret Facebook group, “How To SHINE On Social Media With Ashani Mfuko”.

The Top 3 Mistakes People Make On Social Media and How To Avoid Them

The Top 3 Mistakes People Make On Social Media and How To Avoid Them

Social media can be an enormous time suck!

 

If you’re not careful, you could end up spending ALL of your time on social media, because you think that’s what you have to do to get results. When in fact, it’s the exact opposite.

 

It’s not about the quantity of time you spend on social media, it’s about putting your time and energy in the right places, and creating quality content that your fans and followers will love you for.

 

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