The Top 10 Ways To Beat Social Media Algorithm Changes and Boost Your Engagement

Social media algorithm changes are always  controversial, and lead to a lot of frustration and discouragement. So if you saw a major decline in your engagement on Instagram this week, I’m really sorry, but I can tell you that, it’s not your fault.

 

Instagram is at it again. They recently had another algorithm change, and it has affected EVERYBODY!

 

But don’t worry, help is on the way!

 

Don’t get discouraged and think that you’re doomed on Instagram (or Facebook), and that no one will ever see your posts ever again. There’s hope, and I’m giving you all the tools you need, to beat these algorithm changes, today!

 

“Ashani, what the heck is an Instagram algorithm?”

 

This is how Instagram explains their algorithm, and what it is based on:

 

“Posts you’re likely to care about most will appear higher in your feed, based on the following criteria.

Timing: How recently your photo/video has been shared.
Engagement: The amount of likes and comments your post generated.
Previous interactions: How often the person interacted with your posts in the past.”

 

But here’s the thing. If you thought that you had this Instagram thing all figured out, and then out of nowhere, changes start happening that are out of your control, what do you do?

 

Here’s my advice.

 

Today, I’m sharing “The Top 10 Ways To Beat Social Media Algorithm Changes, and Boost Your Engagement”.

The Top 10 Ways To Beat Social Media Algorithm Changes and Boost Your Engagement

The Top 10 Ways To Beat Social Media Algorithm Changes and Boost Your Engagement

 

#1 Be adaptable. Always expect changes to happen on social media. Never get comfortable. Stay flexible and stay fluid, so that you’re ready to adjust to changes that are happening on social media. What does that mean exactly? It means that, you may need to adjust the times that you’re posting, or you may need to adjust the hashtags that you’re using on your posts. Through trial and error, see what changes you can make to keep your engagement up, and on track.

 

 

#2 Maintain. If what you’re doing has been working thus far, keep on doing it! What I mean is, if you’re sharing high-quality photos and videos, and people respond well to them, don’t stop sharing and don’t top posting, just because your engagement has gone down. Stay in the game, and be consistent.

 

#3 Learn More. You will never know it all, when it comes to social media. There is always more to learn, and things are constantly changing. Don’t get stagnant. Always seek out more knowledge to help you become more successful on social media. My new “Dancer’s Guide To Instagram” is the perfect place to start!

#4 Invest. Don’t be afraid to pay for ads on Instagram (or even Facebook for that matter). Paid ads work! They will give you the guarantee to KNOW that you are reaching your target audience, and allow them to engage with you, and possibly click on your website. They are worth the investment. Trust me, I know, from experience.

 

#5 Build your list. Building your e-mail list should be one of your top objectives and goals on social media for business. When you take your fans and followers off of social media (rented space), to your e-mail list (a place that you own), you don’t have be so worried about changing algorithms. Even if some of your ideal clients and customers never see your posts on social media, as long as they’re opening your e-mails, you’re golden.

 

 

#6 Collaborate. This can happen in any number of ways, but a few ideas are:

  • Host contests and giveaways with other brands in your industry, that serve your target market.

  • Feature other people’s content on your account, and tag them in the post.

  • Do a “Follow Friday” of “Friday Favs” post each week, and recommend 5 or 6 other accounts for your followers to follow, and tag them in the post.

 

#7 Add a call to action. Encourage your followers to engage with your content by asking questions to spark a discussion, or asking them to tag a friend (or two, or three), in the comments on your post.

 

 

#8 Switch it up. If you’ve only been posting one type of content (like photos), try sharing some videos. Original videos from you are ideal, because they create a powerful connection between you and your target audience. However, you can also share other people’s videos (preferably ones that are already popular in your niche market), on your account too. Share industry tips, motivation, behind-the-scenes, do a Q&A session, show your rehearsal process, or how you train or create. Mix it up, and make it interesting.

 

#9 Get more specific with your content. When you know exactly who you’re trying to reach on social media, and what their pain points are, you can create content that specifically speaks to them. This is the type of content that makes people respond with comments like, “YASSSS!”, “Amen!”, or “I can so relate to this!”, or they just automatically tag a bunch of their friends. THAT’S the kind of content you need to be posting, and more of it!

 

 

#10 Don’t Complain! Time is money, so you don’t have time to sit around complaining about how unfair it is that things keep changing, that Instagram is becoming a “pay to play” platform (like Facebook), and that your engagement is down. Use the time and energy that you would normally spend complaining about things to do tips 1-9 above. Positive action trumps whining, any day.


So again, I’m sorry that changes in social media algorithms tend to have such a negative impact on your strategy and engagement, but there are always ways around it, as long as you stay flexible, and willing to try new things. Plus, being flexible and adaptable, are great qualities to have as a person, living in such an unpredictable, and ever-changing world.

Now what? I want you to post a comment below, and let me know your number one take-away from this post, and how you plan to overcome these algorithm challenges on social media.

 

Or, if you have a question, feel free to post it in the comments, and I’ll be happy to answer it.

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💃🏽If you work in any aspect of the dance industry, and you want to learn more about how to build a profitable dance brand on Instagram (not just get a bunch of random followers), my “Dancer’s Guide To Instagram” is for you! Get yours right HERE!

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How To Dramatically Improve Your Social Media Strategy In 10 Simple Steps

How To Dramatically Improve Your Social Media Strategy In 10 Easy Steps

 Take your social media strategy to the next level, starting NOW!

If you have a social media strategy in place, but you know you could get better results with a little help and direction, this post is for you. 
If you don’t have a social media strategy in place right now, then this article is a must-read for you! So I’m glad that you’re here!

 

 

It’s all fun and games on social media, until you realize you’re spending a ton of your time online, with nothing to really show for it. This is why you need to have a social media strategy, and not just any strategy. You need a strategy that is focused on getting measurable results for your brand, and that ties into your business and financial goals.

 

Let’s dive right in!

 

How To Dramatically Improve Your Social Media Strategy In 10 Simple Steps

 

 

1. Get more specific about your target audience. Every successful business owner, and experienced marketer will tell you that you need to speak to an audience of one, even on social media. Having a customer avatar, or customer profile in mind, is crucial to how you create posts to share on social media, and also, what hashtags you choose to use. If you’re too general, your ideal customer will overlook your message, because it doesn’t speak to them specifically. Remember, everyone is not your target audience. The more specific you can be, the more effective your social media strategy will be.

 

 

 

2. Create a high-value lead magnet. Not only do people love free stuff, but nowadays, we’ve come to expect to get something for free, before we even make a purchase. As you focus on getting your fans and followers from social media, onto your e-mail list, come up with a really fantastic, free, incentive for signing up. What your free lead magnet should be, will differ, depending on your industry, products, and services. But whatever you do, make it GOOD!! Make it so irresistible, that people are excited to give you their e-mail address, so they can get immediate access to this amazing, FREE bonus!

 

 

3. Promote your free lead magnet, EVERYWHERE!! Your free, lead magnet should be in a prominent place on your website, and one of the first things people see when they visit your website. But, what if people are not on your website? How will they know about your amazing free gift to your new e-mail subscribers? You have to promote it! Don’t be shy! When you’re offering something of value to people, that you know will benefit them in a big way, you should never feel uncomfortable about sharing and promoting it. Create a unique link to your website, where your fans and followers can access the gift, and post it on all of your social media accounts. That way, you can track how many clicks you’re getting on that specific link, and be able to evaluate the effectiveness of this campaign. On Instagram, be sure to put this link as the one, clickable link on your profile.

 

 

4. Recognize your weaknesses and where you need help. In some cases, you may already know where you are struggling on social media and why. In other cases, you may feel like you’re doing all the right things, but still not getting the results you want. That’s when it’s time to take a step back, and evaluate where there may be holes in your strategy, that are slowing you down.
 
 
Ask yourself some key questions:
 
 
  • Are you posting consistently every day?
  • Are your post images/videos/content high-quality, and visually-pleasing?
  • Are you sharing things that are helpful, motivational, and value-driven for your online audience?
  • Are you using the right hashtags?
  • Are you focusing on the right social media platforms, where your specific target audience is most active?
 
 
 
This is a good place to start to find out where your weaknesses lie. Then, you can take the proper steps to focus on improving and getting stronger in those specific areas.

 

 

 
5.  Invest in professional help. When it comes to social media, there’s only so much that you can do on your own. At some point you’re going to need to connect with someone who’s more knowledgeable than you, in order to grow your online brand and business, through social media marketing. The longer you wait to do this, the longer it will be before you start seeing the kind of results you desire through your social media presence. Make the investment to get help from a social media professional, and expand your knowledge and strategy as soon as possible. Time is money.

 

#SocialMedia tip: There comes a point when you have to invest some money into your social media presence. Whether it’s through hiring a consultant or an agency to help you, or through taking online courses or reading books, you have to invest money at some point, in order to grow your knowledge about social media. Free information and resources will only get you so far. Let me tell you a little secret: I take things that I spend money on much more seriously than the free stuff. When I invest my hard earned cash into something, I know that it’s up to me to ensure that I get a return on my investment. And I like to get a BIG return on my investments. How about you? #shineonsocialmedia #socialmediamarketing #socialmediastrategy #branding

A photo posted by Ashani Mfuko Social Media Tips (@ashanimfukodance) on

6. Create a Strategy. Having a strategy in place means that you have a set goal (gaining more customers or clients, increasing your e-mail subscribers, increasing the attendees at your events, etc.), then you create a list of action items you need to do, every day, in order to make that goal happen. What marketers refer to as a “Sales Funnel”, is the process by which you take a new customer from being a “cold lead”, meaning, someone who’s never heard of you or your business, to becoming an actual paying customer for your business. Using social media, it usually goes from a social media post (or ad), to a free offer to join your e-mail list, then from your free lead magnet (free offer/incentive for joining your list), to your website, to a purchase. But there has to be lots of added value for the potential client or customer throughout that entire process.

 

 

 

 7. Add value. Become a master at helping people, offering solutions, and lifting people up. There’s a reason why motivational quotes perform so well on social media, across the board. You can’t just get active on social media when you have something to promote. You have to be sharing valuable, helpful and motivational content every day. You have to give, and you have to serve. Stop tagging people on Facebook all willy nilly. Stop being lazy, and trying to take the easy way out. Stop adding people to groups without their permission. ADD VALUE & EARN PEOPLE’S ATTENTION ON SOCIAL MEDIA. What you earn, you keep. Put in the work. Stop looking for shortcuts!

Success online through social media marketing is Simple, but NOT Easy. Here are the 5 C’s of Successful Social Media Marketing: 1) Compelling Content 2) Consistency 3) Care & Concern 4) Conversation 5) Community ▃▃▃▃▃▃▃▃▃▃▃▃▃▃▃▃ But remember, one of your ultimate goals should be to get the people who are connected with your brand on social media, to then go to your website or blog, and join your e-mail subscriber list. Then, you have direct access to their e-mail inbox, which allows you to connect with them on a more intimate level, on a regular basis, whether they see your social media updates or not. There is power in your list. Start building it now, and let that be one of your main goals within your social media strategy. Build that list!! #socialmedia #socialmediamarketing #socialmediastrategy #branding #businesstips #digitalmarketing #entrepreneur #dancer #blogger

A photo posted by Ashani Mfuko Social Media Tips (@ashanimfukodance) on
8. Upgrade your visual content. You have to post quality visual content on social media if you want people to engage with your content. It needs to be clear, eye-catching, vibrant, have a message that people can relate to, or that sparks curiosity, etc. You can’t post low-quality images, and expect people to take your brand seriously. But you don’t necessarily need to invest a ton of money in order to do this. My favorite tool to create visual content for social media, from my computer, is Canva. It’s a free tool that you can use to create professional-level, branded images. If you decide you want to use one of their pre-designed templates, or stock photos, it’s only $1 per/image. You can’t beat that! Another idea is to do one photo shoot with a professional photographer, and get tons of photos that you can use, and re-purpose for social media.

 

9. Be consistent. Create a social media content calendar. Create your visual content in bulk, in advance. Schedule your content in advance, to keep your brand’s pages and profiles populated and active though out the day and evening. Share and be active even when you don’t have anything to promote. And when you do have something to promote, remember the 80/20 principle. Share, give, and add value 80% of the time, and promote your product, service, classes, or event, 20% of the time.

 

#SocialMedia Tip: Became a master at helping people, offering solutions, and lifting people up.▃▃▃▃▃▃▃▃▃▃▃▃▃▃▃▃▃▃▃▃ In order to be successful on social media, you have to give, and you have to serve.▃▃▃▃▃▃▃▃▃▃▃▃▃▃▃▃▃▃▃▃ Don’t be lazy, and try to take the easy way out. Add VALUE, and EARN people’s attention on social media. What you earn, you keep. ▃▃▃▃▃▃▃▃▃▃▃▃▃▃▃▃▃▃▃▃ Put in the work. Stop looking for short cuts. Nothing worth having comes easily.▃▃▃▃▃▃▃▃▃▃▃▃▃▃▃▃▃▃▃▃ If you need help with upgrading or enhancing your social media strategy or presence, I’m happy to help you. Send me a DM, and let’s chat! 😎 #SHINEonSocialMedia

A photo posted by Ashani Mfuko Social Media Tips (@ashanimfukodance) on

10. Have a clear brand message. Make sure everything you post online has a purpose, and ties into, and represents your brand in the best way possible. Add a watermark, or your social media handle, and website to your photos and videos, so that people recognize it as original content that your brand created. Use a consistent color scheme in your images, that tie into the visuals on your website, so that there’s a cohesive look, all around.

 

BONUS TIP!

 

 

Engage! You have to engage with your fans and followers online if you ever hope to be able to convert them into paying customers. Building trust and relationships with your target audience online can only happen through daily engagement. Comment on other people’s photos and posts, in your target market, and always reply to all of the comments you receive on your social accounts too. Don’t miss out on this key step to success and optimal results on social media.

 

Remember, help people, and offer solutions to your audience, through social media. People like it when you’re helpful and relatable. That likeability factor can be what determines whether someone chooses your brand over another person, or company.

 

 

Growing a successful brand or business through social media marketing is simple, but not easy. If it were easy, everyone on social media would be a millionaire. Don’t look for shortcuts. Put in the time, effort, and investment required to build a successful business or personal brand through social media, and you will get the results you want.

 

Where do you struggle the most when it comes to social media? Let me know where you need help in the comments below, and I’ll be glad to offer you some advice to help relieve your frustrations, and get you moving in the right direction.

 


If you found this blog post helpful, and you feel like you need some personalized, one-on-one help with your social media presence and strategy, my 48-Hour Social Media Audit is exactly what you need! Get yours right HERE!

 

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