5 Ways To Make Your Online Brand Stand Out From Your Competitors

5 Ways To Make Your Brand Stand Out From Your Competitors

If you’re not standing out, you’re just blending in. Learn 5 ways to make your online brand start SHINING online today!

There’s a time to blend in, and there’s a time to stand out. When it comes to your online brand and your social media presence, you need to do everything in your power to stand out from your competitors, and not fade into the background. To get started, ask yourself these questions:

  • Does my brand look and sound like every other brand that does the same thing as I do, in my industry?


  • What makes my brand stand out among a sea of other dancers, artists, entrepreneurs, and businesses who offer the same products and services as I do?


  • What is my value proposition, and have I made it clear to my online audience?


  • What’s one thing I do differently, when it comes to my social media marketing, or online video marketing, that makes my brand stand out from the crowd?

5 Ways To Make Your Brand Stand Out From Your Competitors

On location, for my dance tv show, “Inside New York City Dance”

Here are 5 Ways To Make Your Online Brand Stand Out From Your Competitors (no matter what industry you work in):

1. Tell your story. Share your personal story, your background, and why and how you got started. Share what inspires you, and what your mission and purpose is. Share your unique qualifications, education, and professional experience, and what makes you a trustworthy and knowledgeable source, in your field. Make it personal. Let your online audience get to know you on a more personal level. This builds trust.

2. Make your content about them, not about you. What type of content are you posting on social media every day? Is it the type of content that gets your fans and followers talking/commenting? Is it helpful? Is it entertaining? Is it informative? Is it educational? Is it funny? Is it motivating? Your online content should be 80% about them, and 20% about you. That’s how you begin to stand out.

3. Go above and beyond what everyone else is doing. If everyone in your niche industry has a blog, then you need to go hard with podcasting. If everyone has a podcast, then you need to go hard with videos. If everyone has a YouTube channel, then you need to be going harder on Facebook and Instagram live. Do you see a consistent theme here? It’s also not just about doing random videos, but it’s about the types of videos you choose to put out there.

Do creative concept videos, interviews with industry experts (HUGE), do how-to videos, do Q&A videos, do behind-the-scenes videos, document your journey of building your brand, tackling a specific project or task, auditioning, choreographing a dance piece from scratch, or overcoming a fear that you have. Don’t just create, document. Let people see who you are, what your process is, and what your daily life, journey, and operations look like. Then, you will not just have fans and followers on social media, but a loyal community of people who know, like, and trust you. Those are the folks that end up investing in your business long-term, and becoming your best, new-client referring customers.

4. Show up consistently. People like routines, and people like to know what to expect, in their personal relationships, and with the businesses/artists/blogs they choose to support. Be consistent. If you say that you’re going to publish a new blog post every Monday, do it. If you say that you’ll be live on Facebook, every Wednesday at 8 pm, be there! If you promise to offer a freebie, or special discount to your e-mail subscribers once-a-month, deliver on that promise, every month. This is they key to building trust with your online audience, and standing out from other brands who essentially do the same thing as you do. Plus, you need to stay at the top of people’s minds, otherwise, they will simply forget about you. So make sure you show up consistently on social media, every day.


5. Build real relationships, not just a large number of fans and followers. It’s so important that you really connect with people, in a personal way, on social media. These are real people (well mostly…bye Instagram bots lol), that are liking and commenting on your posts. Don’t treat them like they’re just another number. Get to know your fans and followers. Ask questions, reach out to them and offer them help, suggestions, resources, support, and motivation when they need it. Don’t just be another random brand that they’re following on social media. Be their friend, their colleague, their resource, and a part of their support system. Follow up with people, send them private messages (or DMs), go out of your way to help them, and show them that you see them, and that you care. Whenever you have the chance, take advantage of any opportunity to meet up with people in person too. Nothing will ever replace one-on-one, real life interaction. Nothing!


If you want your online brand to truly stand out on social media, and differentiate yourself from other individuals/businesses in your industry, you have to go above and beyond the call of duty, and do more. It’s not enough to just do the same thing that everyone else is doing. That will not get you very far.

So talk to me in the comments below and tell me, which of these five tips are you actively using to grow your online brand, and which one(s) do you need to improve upon? Let me know in the comments below.











The #1 Key To Success In Social Media, Plus Why You Should Know About The 1 = 52 Equation

The #1 Key To Success On Social Media, Plus Why You Should Know About The 1 = 52 Equation

The #1 Key To Success On Social Media, Plus Why You Should Know About The 1 = 52 Equation

What you do consistently, day in and day out,is what gets you from where you are now, to where you want to be. Once in a while activities don’t bring about the same results as daily, consistent effort. This is tried and true.


Eating healthy every day, has more of an impact than the one slice of cake you had at a party over the weekend.


Exercising 3-5 days a week has a positive effect on your health and well-being because you do it often, and on a regular basis.



My Strategy for 2015


As I was preparing my plans, goals, and business strategy for 2015, God gave me a revelation. He spoke to me during my time of prayer and meditation one day, and told me this:


1 = 52


What the heck does 1 = 52 mean you ask? Let me break it down for you.


I know for a fact that consistency is the #1 key to success when it comes to social media marketing, and growing a successful brand or business. I’ve seen the results of consistent, strategic effort in my own career, business, and personal brand.


But my question for 2015 was,


“With so many social media platforms, and so much work and effort required to get results on social media, how can I manage it all successfully, especially with a family?”


That’s when God spoke to me and said, “1 = 52”.



What that means is, there are 52 weeks in a year. If I do something once-a-week, for 52 weeks, I’ll have 52 of whatever that one thing is.


1 new blog post per/week = 52 new blog posts at the end of the year

1 new video per/week = 52 new videos at the end of the year


Now that’s doable!


See, sometimes when you think of doing something once-a-week, you feel like, “what’s that really going to accomplish at the end of the day?” But when you look at it from the perspective of a year, it looks a little different, doesn’t it?


How would you feel if you had 52 new clients by the end of the year, just based on your strategy of acquiring one new client per/week?


How would you feel if, at the end of the year, you had 52 new blog posts on your blog, that you could then turn into an e-book, and sell online?


Now you see the power of the 1 = 52 equation.


As I mentioned in a previous post, I started a new mommy YouTube channel at the beginning of the year, and I really want to build that channel this year with some great content. I also have two blogs, one here on my website, as well as my Let’s Talk Dance blog. So, just those three items alone, can be a lot to maintain. Not to mention, I have a dance channel on YouTube, a weekly e-newsletter, and daily updates to post across all of my social media accounts, PLUS social media strategies and management for clients.


Did I mention that I  have a 1-yr old daughter, and also teach dance classes, choreograph, and perform from time to time?


Now you see how a person can start to feel overwhelmed!


But God, in His love, faithfulness, and simplicity told me, “Ashani, if you just update each of your blogs, and your new YouTube channel, once-a-week, by the end of the year, you’ll have 52 new blog posts on each blog, and 52 new videos to show for your efforts”.



The thought of that got me really excited!


Remember, in life, and on social media, consistency is key! If you have a blog, people want to know that they can count on a new blog post from you every week, or every day, or twice a month, or whatever schedule you choose to create for yourself. If you have an e-newsletter, people expect to receive it from you once-a-week, or once-a-month, consistently.


Motivational Quote on Consistency


That’s what’s lacking for most businesses and personal brands when it comes to social media marketing: consistency. When you look at those people or businesses that are HUGELY successful on social media, you’ll notice that they update their blogs consistently. They post on social media 3 to 6 times a day, every day, consistently. They send out a daily or weekly, or monthly e-newsletter, consistently.




If you want to get positive results on social media i.e., new clients, more customers, more recognition, more donors, press and media coverage, increased sales, etc. you have to be CONSISTENT! There’s no way around it!


Motivational Life Quote - #AshQuotes
Finally, you have to decide now that, you won’t let anything get in your way and stop you from being consistent in your efforts this year. Unexpected challenges, obstacles, and unplanned emergencies are guaranteed. But don’t let that get in the way of 2015 being your year for positive results on social media, and making significant progress towards your goals.


At the end of this year, I want you to feel proud. I want you to feel accomplished. I want you to feel empowered! You can do this!


What can you commit to doing once-a-week this year, that will positively change your business, personal brand, or even your personal life, in 2015?


Reply in the comments below, and make a declaration to make great things happen in your life, career, and business this year!


Did you find this post helpful? If you did, please like it, and share it on your favorite social media sites, and motivate someone else to reach their goals this year!

Ashani Mfuko, Social Media Strategist, Digital Marketing Specialist, Award-Winning Blogger, Dance Magazine's "Media Maven"


If you’d like to learn even MORE about how to grow your brand and start getting REAL RESULTS on social media, I invite you to join my new Facebook group for entrepreneurs, artists, small business owners, bloggers, writers, dancers, and media professionals.


CLICK HERE to learn more about my secret Facebook group, “How To SHINE On Social Media With Ashani Mfuko”.



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