4 Ways To Build Your Personal Brand As A Dancer in 2019


Can we talk about how to stay relevant, and how to win in this digital world we live in, for a moment please? Today I want to share with you, 4 ways to build your personal brand, as a dancer, in 2019.

But first, let me shine a light on something that I hear people saying all the time, and it honestly needs to stop, if you want to win in this era of technology, social media, and the internet.


“I don’t know how to do that.”


Or my favorite…


“I’m not really good with ________ (fill in the blank with social media, videos, technology, or whatever else you can think of).”


Guys, seriously, it’s okay not to know how to do something. It’s even okay to know your strengths, and be aware of your weaknesses.


But what you’re not gonna do, is sit here, and be stuck, and hold yourself back, simply because you don’t know how to do something, or because you haven’t had enough practice to get better at something.

Trust me when I say this:

You do NOT want to be your own biggest obstacle.

Holding yourself back is a form of self-deprecation.


Please STOP.


Okay, now back to how to stay relevant and current, in this digital age…

4 Ways To Build Your Personal Brand As A Dancer in 2019

4 Ways To Build Your Personal Brand As A Dancer in 2019

1. Learn how to pivot.

2. Be flexible and adaptable.

3. Jump on things when they’re hot.

4. Be willing to do what’s unpopular, and uncommon.


Here’s what I mean…

1. Learn how to pivot. When you notice that something isn’t working as well as it used to work for you, it’s time to pivot. In basketball, pivoting is the action of stepping with one foot, while keeping the other foot at its point of contact with the floor.


So let’s relate this to social media, or your online presence. I want you to keep one foot in place (on Instagram for example), then I want the other foot to be moving around, to see what sticks.

Meaning, if you noticed that you’re not getting a whole lot of engagement on your Instagram posts anymore (which are mostly photos), you need to try posting videos to your IGTV Channel, and sharing the previews on your Instagram profile (which is almost guaranteed to get you more engagement).


Or, if you find that you’re not getting enough traffic to your website, you need to start blogging, or creating YouTube videos, to help improve and enhance your search engine optimization.


2. Be flexible and adaptable. I mentioned above that posting videos on IGTV can get you more engagement on Instagram. This is a recent discovery, but an important one.

The truth is, social media, and this online, digital landscape is constantly changing. So you have to be ready and willing to be flexible, and adaptable at every turn.

Here’s an example, from my own experience. I’ve been actively engaged with e-mail marketing now, for about 10 years. But I recently decided to add text message marketing to my mix (Text, Dancer, to 484848 to get on my text list, and get my free e-book, “The Top 3 Ways Dancers Can Make Money Online”).

This is me adapting to an ever-changing landscape, and asking myself, “What is another way that I can stay connected with my people, besides social media, and e-mail?”


Basically, you can never get too comfortable. It’s okay to have a seat on a comfy chair, just don’t take your shoes off, and put your feet up, because someone will be coming to replace that chair with a stand-up desk soon.

Then you will need to get up and move again. That’s what being adaptable is all about. Always be ready to shift, and move when needed.

3. Jump on things when they’re hot. When it comes to social media and technology, the early adopters always win. The sooner you jump on a hot trend, and learn how to maximize it, for the benefit of your personal brand or business, the better.

In the early days of anything, it’s easier to stand out and be seen, but most people are scared or hesitant to try new things, so they wait, and procrastinate, and then end up missing out on an incredible opportunity.


Live videos on Facebook, Instagram, and even YouTube are a prime example. These are incredible tools for you to connect with your target audience online, build trust, build personal relationships, stand out from your competitors, and build your brand’s authority and affinity online.

But yet most people and companies, still don’t go live on social media. Go figure.


You need to have stamina and patience to win in the world of social media, but you also need speed and agility. Learn how to move quickly, and figure things out along the way, by doing.

4. Be willing to do what’s unpopular, and uncommon. Back in 2010 I launched my internet radio show/podcast, “The Kiner Hour: Let’s Talk Dance with Ashani Mfuko”. Back then, everybody and their mama didn’t have a podcast, like they do today.

This was highly uncommon back then, and there weren’t a lot of people doing this type of online media, especially not in the dance industry.

A year later, we began filming the first episodes of my dance tv show, “Inside New York City Dance”. Once again, there was no other show like this on tv, or online at the time, and it was very uncommon for a dancer to be hosting and producing a dance tv show, of this caliber, back in 2011-2013.


I say all that to reiterate my point. Ask yourself:


“What are people in my industry NOT doing? How can I position myself to differentiate and distinguish myself from my peers?”

Be willing to try something new and unconventional for your industry. I am in the process of finalizing my new App, and I’m so excited about it! Now although Apps are obviously very popular, common, and widely used by millions of people every day, there aren’t many dance professionals who have their own App. So once again, I’m taking advantage of unique ways to set myself apart from other experts in my field, and utilizing other tools to stay connected to my community, outside of social media.


At the end of the day, getting too comfortable, staying where you are, and doing the same things, year in and year out, is not ultimately going to benefit you, or help you grow.


Life is fluid. Life is constant change. Embrace it. Celebrate it, and make it work to your advantage.



That’s how to stay relevant, and to keep winning, no matter your age, location, or stage you are in professionally. Adaptability is key.


What part of this post spoke to you the most? What was your #1 takeaway? Post it in the comments below, and let’s chat about it!

Two Reasons Dancers Struggle Financially

In my almost 20 years working as a professional dancer, in numerous aspects of the dance industry, I’ve learned exactly why so many dancers struggle financially. I’ve also figured out how to fix this problem. Read on if you’d like to learn more about what I’ve discovered.


Two Reasons Why Dancers Struggle Financially…


1. Lack of Knowledge.
2. A Lack Mindset.


Lack of knowledge:


So many dancers are stuck in the OLD way of thinking, as it relates to your dance career.

You think that the only way that you can make money is by performing, teaching dance classes, opening a dance studio, choreographing, or becoming a Professor of Dance at a university or college.

But the truth is, there are SOOOOO MANY OTHER OPTIONS to make money as a dancer, and use your skills, talents, and knowledge as a dancer, to create multiple streams of PASSIVE income!

The issue is that, you don’t know what they are…


You don’t know how to set them up, and get them working for you….


That’s where I come in! (More on that later…)


A Lack Mindset

A lack mindset kills a dancer’s potential to build wealth!


Most dancers don’t believe that:


– You are worthy of being paid more.
– You deserve to be paid more.
– You have the confidence, the value, and the talent to be paid more.
– There are people who are willing to pay you more.
–  There are people in your circle of influence who actually have the money to pay you more.


But the biggest issue of all, and the main reason why so many dancers struggle to survive, and thrive financially is that, most dancers are stuck in the “traditional dance career” mindset, which is very outdated, and very limiting.

Here’s what I mean…

Traditional Income for Dancers vs. Smart Income for Dancers



Here’s the problem with traditional income for dancers…

How Much Money Do Dance Teachers Make

Let’s take a deeper look at this…

How Much Money Do Dance Teachers Make

SMART Income is the BEST option for dancers worldwide, and here are some examples of what I’m talking about.

How Much Money Do Dance Teachers Make

Here’s the reality…

How Much Money Do Dance Teachers Make


However, smart income provides you with unlimited potential.

How Much Money Do Dance Teachers Make

How Much Money Do Dance Teachers Make


How Much Money Do Dance Teachers Make


If you’re looking at this and realizing that you need to make some changes this year, as it relates to how you make your money, I’d like to invite you to my live webinar.

“7 Ways To Make More Money This Summer As A Dancer”, happening on Tuesday, March 26th, 2019, at 1:30 PM EST.


7 Ways To Make More Money This Summer As A Dancer

In this live webinar you will learn:

– How to get paid MORE for what you’re already doing.
– How you can use your skills, talent, and knowledge as a dancer, to make some SMART money this summer.
– 7 Ways To Make Extra Money This Summer As A Dancer.


There will be a replay if you can’t attend live, but you must register in advance to get access to the replay.


The cost to attend this live webinar is $97.

Click here to register for this live webinar, “7 Ways To Make More Money This Summer As A Dancer”.


I’d love to hear your thoughts on what I shared in this post today! Post a comment below with your #1 takeaway, and let me know if any of this resonated with you.

If you know of a dancer who would benefit from reading this post, please feel free to share it on social media, and help to empower other dancers with the knowledge they need to start thriving financially, in their careers!

Do you want to be in the same place you are today, a year from now?

If not, what are you doing differently now, to bring about that change? Today I’m sharing some tips on how to reach your goals faster!

I did a Facebook live  on the topic, “What’s The Cost of Staying Where You Are?”.  You can watch it on Facebook here.

Let me take the pressure off of you for just a moment, and share some things that I’ve been doing, since last year, and what I’m currently doing to up-level my professional and business growth.


My Journey

Last year, I basically did EVERYTHING differently! I went to events that I had never been to before, so that I could learn from people who are 50 steps ahead of me business wise, and gain some extremely valuable knowledge to level up in my business.

I invested in an online business training program called,1K1Day Academy, with my Business Coach, Nicole Walters (she has the #1 Business podcast in the world), and then joined her private, monthly membership program for entrepreneurs, so that I could continue to learn from her (this alone has been life-changing!).

I also invested thousands of dollars in more business trainings, coaching, and digital products from other leading entrepreneurs, in the online information space.

This year, I started the year off doing an online business program called, “Planning for Profits” with Jeanine Blackwell (a multi-millionaire entrepreneur). I’m also currently enrolled in Marie Forleo’s “B-School”, as well as Sean Cannell’s Program, “Video Ranking Academy”.

Next month, I’ll be doing Mattie James’ new program, “Pitch Please”, which teaches Influencers how to nail five figure brand partnerships and sponsorships, every month.

We’re just 3 months into 2019, but can you imagine the impact all of this investing in myself will have on my business (and on me personally, for that matter)?


I can guarantee you that I will NOT be in the same place I am today, a year from now! And frankly, where I’m currently at, ain’t bad at all.

How To Reach Your Goals Faster

To sum up why I’m constantly making significant leaps and continuous progress towards my goals:

1) I put God first. My faith, my purpose, and my trust in His wisdom and guidance is what keeps me on track, and ahead of the game.

2) I invest in myself on a monthly (and sometimes weekly, or even daily) basis.

3) I implement, execute, and put into practice what I learn immediately.

4) I put myself, my programs, and products out there, BEFORE I feel ready, and I continuously win (the best feedback you will ever receive is from the people that you are called to serve…but they need to know what you’re offering first, in order to give you valuable feedback).

5) I do things that make me feel uncomfortable, because they help me to grow to new levels.

6) I surround myself with people who are positive, forward-thinking, risk-takers, status quo-breakers, legacy-makers, smarter than me, and have an abundance mindset (not a “lack mindset”).



THIS is how you reach your goals faster!!

It all comes down to your mindset, your daily habits, your willingness to move before you feel ready, your ability to invest in yourself, to apply what you’re learning, and to surround yourself with the right people.


Because at the end of the day…

While you’re waiting, you’re losing.

While you’re trying to figure everything out first, you’re losing money and momentum.

The people will tell you what they want, but you have to put yourself, and your stuff out there first.

Stop being afraid. Stop being lazy. Stop procrastinating.

I launched my new online video course (Video Mastery Academy), without a name (initially), & no Sales page (initially), but still had people signing up!



Common Excuses:

“But I’m not ready to (fill in the blank)…”

“But I don’t know how to (fill in the blank)…”

“I don’t even know what I want to do, who my target audience is, or how to do all of this online/social media stuff…”



Take action and see what happens…God will reveal the next steps to you as you move. But you have to be moving!


What’s ONE THING you need to move on today?  Tell me in the comments below! I want to encourage you, and hold you accountable!


Please share this post on social media, and help someone else move forward towards their dreams today!


Would you like some help?

Book a Discovery Call with me HERE.

Join my monthly membership program, “Finance Your Dance Academy” HERE.

P.S. If you keep doing the same thing, you will keep getting the same results. Nothing changes, if nothing changes. Let’s get you from where you are now, to where you want to be, ASAP. Book a Discovery Call with me HERE.

The #1 Problem With Dancers and 5 Dangerous Mindsets That Hold Dancers Back

In this world of “Instafame” and “YouTube Stars”, there is one main problem, and five dangerous mindsets that hold dancers back in their careers and finances. As a result, the dance world is at an all-time low, when it comes to the true substance and respect for our art form. Many you are caught between trying to simply survive while doing what you love, and figuring out how to stand out, compete, and gain popularity on social media.


Well, I’m here to tell you that:


But before I start preaching on here, let me get back to the topic at hand.

What is the #1 Problem with Dancers?

A “Lack Mentality”

A “Lack Mentality” has been slowly destroying the dance industry, over the past 10 years or so, since social media has become such a prominent and dominating force in our world, and in our industry.

Let me break it down to you like this…


The #1 Problem With Dancers and 5 Dangerous Mindsets That Hold Dancers Back

Here are 5 Dangerous Mindsets That Are Holding Dancers Back Every Day (due to a “Lack Mentality”):


  1. You lack true confidence in yourself, so you look for validation from external sources. The jobs and gigs on your resume, the number of followers you have on social media, and the number of views and comments on your videos, all fuel your confidence. But the truth is, your confidence should not be based on superficial things like these. God already validated you when He created you. That’s where your confidence should come from; God, the one who created you, with a specific and unique purpose in mind.

  2. You lack a true understanding of your purpose. As a result, you think you have to put down, steal from, or “hate on” the dancer next to you, because there’s only so many opportunities to go around, and you don’t want anyone else to take what you believe is yours. But the truth is, we all have a purpose given to us by God, and what God has for you, is for YOU! No one can take what’s yours. If you stay in your lane, and pursue God, and pursue your purpose, you cannot lose.

  3. You lack money because you don’t see your true value. So you constantly settle for less, and then you end up with even less than you settled for, again, and again. Then, you assume that, because you’re broke and struggling, everyone is. This “lack” mentality leads you to never ask for the money that you deserve from your jobs/gigs/clients, never negotiate your rates, and always have the “just glad that I have a job”, or, “just glad to get paid to do what I love” mentality, which will keep you living in poverty, until you die!

  4. You lack a sense of community. You think the decisions you make for your career, only affect you, when in fact, they affect every dancer around you, and those that will come after you. The more you help maintain the status quo, keep your standards low, settle for less than you’re worth, and refuse to push the industry as a whole forward, you’re perpetuating a vicious cycle. You’re making it harder for the next dancer to rise up, build a better future, and create a more sustainable industry for dancers worldwide. It’s not just about you. What one person does affects all of us.

  5. You lack hope for your future because you’re not thinking about it, planning for it, or preparing for it. Where there is no vision, there is no hope. Do you really want to be teaching dance classes in your 70’s because you HAVE TO, in order to survive? Have you even thought about that? Do you really want to be commuting to several different dance jobs, after you’ve started a family, because it’s what you have to do to make ends meet? What do you want your financial future to look like? Do you want to become a homeowner? Do you want to own your own business one day? How do you plan to support yourself 10, 20, 30 years from now? Do you still want to be doing what you’re doing right now, in 20 years? If not, what are you doing now, to build a better future for yourself?

This lack mentality is a very dangerous mindset, and we need to do away with it immediately dancers. It’s not helping you, and it’s not helping our industry as a whole. We must do better, to create a better future for ourselves, and our fellow dancers.


I’d love to hear your thoughts on this. Please post a comment below, and share this post on social media to keep the conversation going.

Renew. Refresh. Reset. Your 4-Week Plan For Building An Online Brand That Pays!

Renew. Refresh. Reset.
Your 4-Week Plan For Building An Online Brand That Pays!

If you’re ready to get out of this “lack mentality”, and create a better present, and future for yourself as a dance artist, or dance entrepreneur, sign up for my Online Branding Bootcamp, “RENEW.REFRESH.RESET. – Your 4-Week Plan To Build An Online Brand That Pays” today!

Learn more about it, and sign up here!

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