5 MAJOR Problems Every Brand Faces On Social Media, and How To Solve Them

Have you ever felt frustrated or overwhelmed by social media? Have you ever gotten caught up in the “how”, and forgot to focus on the “why” for what you do?


Do you sometimes think to yourself, “I know that I have something of value to offer, that many people will pay for! Why am I struggling so much to make money, and make things happen?”


These are questions that every artist, small business owner, entrepreneur, and blogger experiences at some point along your journey. The thought of creating something fantastic, that people will pay for again and again, then refer their friends to is exciting yet daunting!


Throw in the work involved in getting your message, art, product, or service to the masses on a daily basis, and you may want to quit before you even get started. But don’t fret. Help is on the way!


Whatever issue you’re facing today, there are thousands of other people who have gone through the same thing, faced the same challenge, and overcame it. So guess what? That means you can too!


Are you starting to feel better now? Great! Let’s get started!


Five Major Problems Every Brand Faces:


1. Having a Great Product, Service, or Art to share with the world, but not knowing HOW to get it in front of the right people/your target customer/your “super-fans”.



2. Spending so much time on marketing your brand, and growing your social media numbers, that you are sacrificing the quality of your art, product, or service.



3. Not putting enough time and focus into building an e-mail subscriber list of targeted individuals, who are interested in specifically what you have to offer.



4. Not knowing how to speak the language that drives your potential customers to take positive action.



5. Getting so overwhelmed that you end up doing nothing.




Five Powerful Solutions For Every Brand:



1. Study, Research, and Discover the top 3 social media platforms where your target audience hangs out online. 


Then build your social media strategy on those platforms alone. Forget about trying to be active everywhere. Don’t try to take on too much. If you spread yourself and your strategy too thin, you won’t be effective anywhere. It’s already so much work, time, and energy to create compelling, engaging content on a daily basis, schedule or post your updates, reply to comments and mentions, share other people’s stuff, create unique, branded images, videos, etc. The list goes on and on. Be honest with yourself about the resources and time you really have to dedicate to social media marketing, and focus on quality, and building relationships where it counts!


2. Create High-Quality Products, Services, and Art, then enjoy the blessing of FREE word-of-mouth marketing.


Don’t ever compromise the quality of your offerings because you’ve become obsessed with marketing and promoting them. I’ve seen it happen too many times before. A person is so focused on creating a growing presence on social media, and establishing their online brand, that they don’t realize that what they’re selling, kind of sucks! Make sure that what you’re offering is something of high-value, of distinction, something that keeps people talking, and coming back for more! There are way too many options out there for people to choose from. In order to stand out and be successful, you have to offer something well above average. When your product, service, or event rocks, people will naturally be inclined to tell their friends, family, and colleagues.



3. Use Social Media As A Tool To Get People Onto Your List.  


Focus more on building your e-mail subscriber list, and less on huge numbers on social media. When someone chooses to opt-in to your e-mail list, they are saying to you, “I like what you have to offer, and I want to learn more. Please keep in touch with me.” That is way more powerful than a like or follow on social media. Build your list, and you will have direct access to individuals who you KNOW are interested in what you’re offering. Provide value through your e-newsletter, offer free gifts and incentives, and build a relationship with your e-mail subscribers that drive them to take action.



4. Use industry-specific terminology and a personal, conversational tone, when communicating with your audience.


People love to hear a personal story of challenge, triumph, and success. They also love it when you speak the language that only people in your specific niche industry would understand. It makes you relatable, and approachable, and also shows that you understand where they’re coming from. When your target market sees that you “get it”, they will be driven to take positive action, i.e., “Click, Donate, Buy, Sign-up, Subscribe, Join”, etc.



5. Forget about perfection, and aim for action.


As the saying goes, “Even the smallest step in the right direction, makes a difference”. Don’t be so concerned with how far you have to go from where you are today. Don’t stress over the lack of time, knowledge, or resources you believe you have, which creates a huge obstacle for you. Focus on what you CAN do, then DO IT! That might mean doing just one small thing this week, and that’s it. In a previous blog post, I talked about the power of the 1 = 52 equation, and the major impact doing something just once-a-week, can have on your business. Don’t get stuck where you are, simply because you don’t know how to get to where you want to be. In my experience, God gives you direction one step at a time, but you have to make a move, in order to find out what the next step is. It won’t happen if you are just sitting still, and doing nothing.


On the flip side of that, don’t just throw anything out there online. You don’t want the work that you are doing to work against you. Remember, quality is EVERYTHING when it comes to growing a successful brand.


I hate to see talented, passionate individuals putting up some crappy website, flyer, or low-quality video on social media to promote their event, dance class, or performance! I immediately think to myself, “Haven’t you ever heard of WordPress, Canva, iMovie, or Final Cut Pro?!!” It’s tough when someone’s online presence actually detracts from the level of skill, talent, and expertise they have to offer. Don’t let that happen to you!






Every brand, whether a personal brand, or a large or small business, faces challenges. It’s how you approach those challenges that determines whether you are successful, or just get left in the dust. There are people who want what you have to offer. God has given you a specific talent, gift, service, or product for the purpose of being a blessing to someone, and to make people’s lives better. Don’t take that lightly.


Do the work you need to do to get your brand out into the marketplace in the right way, and start building a life and a legacy that will make a difference in your family, and in the world!



Have you ever struggled with any of the challenges I discussed in this post? What has been your biggest challenge in growing your brand online through social media? What has worked for you?


Reply in the comments below! I’d love to hear from you!


If you found this post helpful, please like it, and share it on your favorite social media sites. Sharing is caring!


Ashani Mfuko, Social Media Strategist, Digital Marketing Specialist, Award-Winning Blogger, Dance Magazine's "Media Maven"


If you’d like to learn even MORE about how to grow your brand and start getting REAL RESULTS on social media, I invite you to join my new Facebook group for entrepreneurs, artists, small business owners, bloggers, writers, dancers, and media professionals.


CLICK HERE to learn more about my secret Facebook group, “How To SHINE On Social Media With Ashani Mfuko”.

The 7 Keys To Building An Online Brand That SHINES On Social Media via ashanimfuko.com

The 7 Keys To Building An Online Brand That SHINES On Social Media via ashanimfuko.com

The 7 Keys To Building An Online Brand
That SHINES On Social Media

Yesterday something amazing happened! No, I’m not talking about the fact that I actually got dressed up, “beat my face” (that means put on some make-up, for those who don’t know lol), and went to a networking event at the very snazzy and fabulous, 3 West Club in Manhattan. Nope, what I’m referring to is a time of fellowship unlike anything that I’ve ever experienced before.

I had the pleasure of leading a seminar on social media and digital marketing at the Christian Women In Media‘s Regional Event in NYC last night, and it was such a blessing! I was able to share my knowledge of social media and digital marketing with so many passionate, talented, and dynamic women, who are all using their gifts for the glory of God. It was so inspiring to be in a room with all of these incredible women of God! Today, I’m sharing some of the information and resources that I spoke of during this social media seminar.



Social Media and Online Branding Help For Dancers

If you need help with growing your brand, and creating a social media strategy that helps you SHINE online, I’m your gal!

I help you SHINE online!!

 Social media is a very noisy, and competitive place. If you’re not strategic about how you present your brand, and your business online, your very important art, message, products, performances, or services, can get lost in all of the noise.

I don’t want that to happen to you! I want you to SHINE online, so that you can get your brand in front of the right people, and start using social media as a tool to grow a brand that is POWERFUL and PROFITABLE!

Here’s how to S-H-I-N-E online:

S -> SHOW your customers that you care.

H -> HIGHLIGHT what makes your brand unique.

I -> INSPIRE your fans & followers to be the best that they can be.

N -> NOTIFY your online community about your products and services.

E -> ENGAGE in online conversations that build trust with your target market.


Social media marketing and online branding help for dancers, and dance businesses.

You are too talented and your work is too important to be overlooked! It’s time you started SHINING on social media! Let me show you how!


This e-book is my free gift to you to empower you with the tools, affirmations, and tips to help you shine brightly on social media, and in your life! We live in a very noisy world, and sometimes it can be tough to get your message out there and stand out from the crowd. Well not anymore!

Download your copy today, and be reminded of just how powerful, influential, capable, and AWESOME YOU ARE!!



101 Ways To SHINE On Social Media and In Life

It’s Your Time To SHINE! Let Me Show You How! Download my free e-book today!




 7 Simple Ways To Quickly Create New Content For Your Blog
The other day, I was at Steps On Broadway to take a Ballet class, and as I went to sign in, the front desk person said, “You’re Ashani Mfuko right?”. I responded yes (with a question mark at the end of it, because I didn’t recognize the young woman). Then she said, “I follow your blog online!”. Well of course at that point, my confusion turned to excitement, and I immediately said thank you, and formally introduced myself, and proceeded to sign in to class.

Shout out to Holly at Steps! It was a pleasure meeting you!

My recent experience at Steps just reminded me again of the power of blogging!

Blogs allow you to:


You may start out on one path, and think you know exactly where it leads, but trust me, God’s plans are so much greater, and better than anything you can imagine!

You may start out on one path, and think you know exactly where it leads, but trust me, God’s plans are so much greater, and better than anything you can imagine!


Recently, while at my nephew’s birthday party, a friend of the family, who only knew me as, “Ashani, the Dancer”, asked how I got involved in social media consulting. This is a question that I get asked all the time. So I figured it was time that I shared my journey here on my blog, so that everyone could read it.

First, I must say that, life sometimes takes you in unexpected directions. But, when you trust God, you don’t have to worry. You can find peace in knowing that everything that happens is working together for your good. Even when you don’t understand. Now on to my story…


These Lessons Will Empower You As You Work Hard To Build & Grow A Successful Business!

These Lessons Will Empower You As You Work Hard To Build & Grow A Successful Business!

Owning a business is similar to owning a home. It can be a dream come true, or it can be your worst nightmare! If starting your own business is the right choice for you, it can yield some incredible benefits! 

“One of the greatest benefits of having your own business is writing off or depreciating legitimate business expenses. You can write off your phones, equipment and your home office. Check with your tax professional for all of the deductions you can take advantage of.” ~ Stacia Perce, Life Coach, Career Expert, and CEO

I am a former business owner, and although I experienced a good amount of success, I also made a lot of mistakes! As a result, I learned some pretty hard lessons, and gained some wonderful wisdom, insight, and experience, as well. I look forward to becoming a business owner again in the future.  But in the meantime, I’m happy working strictly as a consultant.

Today, I’d like to share some of the priceless lessons that I learned as a first-time business owner, in hopes that they will empower you, educate you, and help you avoid many of the mistakes that I made. Here we go!


Is Your Website Turning Visitors Away?

Is Your Website Turning Visitors Away?

Go through this list to ensure that your website is optimized and representing your brand in the best way possible.


12 Critical Components of a Website That Converts Visitors Into Loyal Customers


1. Eye-Catching Photos.


Colorful, high-quality images keep your website visitors on your site longer. The longer they’re on your website, the better your chances of converting them into a loyal customer. Photos allow your website visitors to see what your brand is all about in a way that text can’t. Whether you use your own photos, or purchase stock photos for your site, make sure that your website has a visual appeal.

Don't these cookies make your mouth water? You won't click away with images like this one?

Don’t these cookies make your mouth water? You won’t click away with images like this one!


Get help creating a powerful marketing strategy for your brand today!

Get help creating a powerful marketing strategy for your brand today!


If you fail to plan, you plan to fail. Your marketing and online branding plan are no exception. It takes much more than talent, a great product, or service to be successful, have an impact, and earn more money. You have to have a strategy in place for how you will get the attention of your target audience, and get your brand in front of the right people in order to generate revenue, and create more opportunities for yourself.

Here Are 5 Key Questions To Answer Within Your Social Media Strategy:



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